McCain Foods Canada is investing $65 million to expand capacity at its Florenceville-Bristol French fry plant in New Brunswick, Canada. The company plans to hire up to 50 new associates.
Construction will begin immediately and the company expects the new line to begin production in late 2017 or early 2018. The company said it is adding a new production line to meet growing demands for hash brown patties and similar potato products. The investment will include a 32,000 square foot expansion to the existing fry plant as well as state-of-the-art manufacturing equipment and technology.
"Hash browns and other specialty products are the fastest-growing segment of the potato market," Jeffery DeLapp, McCain Regional President, North America said. "This investment will help us continue to grow our North American and export businesses and just as importantly, allow us to support our customers' growth targets as well."
Shai Altman, President of McCain Foods (Canada), said the enhanced capability will allow the company to offer a broader range of products to its Canadian customers and consumers.
"Consumers are demanding more choice than ever before," he said. "This investment will help us meet that demand by expanding our existing product portfolio and developing new innovative potato specialties that people can enjoy at home or at their favourite restaurant."
Dale McCarthy, Vice President of Integrated Supply Chain, North America, predicted the expansion will stimulate economic growth in the area and have a significant impact on New Brunswick potato growers.
"We are probably going to need an additional 4,000 acres of potatoes or more to feed the new production line," he said. "We will obviously buy all that we can locally, but we may have to even reach across borders to meet our needs."