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Inward Investment Guides

Workplace Strategies

Developing, promoting, and implementing a "Workplace Strategy" (WS) brings new challenges as well as new opportunities.

Debra Moritz, International Director, Strategic Consulting, Jones Lang LaSalle and Jennifer Samuells, Jones Lang LaSalle (Nov 06)
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Gaining Momentum
While WS is not a new concept, many companies are just beginning to implement it in a consistent and structured way. It is likely that WS will continue to gain momentum and play an increasingly central role in any occupancy plan, especially as companies seek new ways to reduce costs, and as employees seek employers that offer flexibility and work-life balance.

CRE executives must ask themselves if they are doing everything possible to prepare themselves and their companies for the significant changes that are already taking place. By taking ownership of financial results and addressing the growing need for flexible workspace, CRE executives can position their organizations for success.

Although promoting and implementing a WS brings new challenges, it also brings new opportunities. CRE executives can serve as visionaries for the workplace. WS positions real estate to not only reduce costs, but also to equip employees to do their jobs better. WS reinforces the idea that the CRE contribution is not just about delivering buildings. It is about supporting new ways of working, directly supporting business goals, and leading the organization through the inevitable evolution of the workplace.


Debra Moritz is a managing director and Jennifer Samuells is a vice president in Jones Lang LaSalle's Strategic Consulting group. Debra can be reached at (312) 228-2036. Jennifer can be reached at (312) 228-2039.
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