Highway Access/Frontage Still at the Top
Although the nature of business has changed through the years, highway access and frontage still rank high among site selectors.
Companies never get tired of being visible to thousands of motorists on a daily basis, nor do they stop appreciating easy access to trucking and employee commuting routes. Land investors have long understood that an investment in highway-fronting properties - while it may not pay off immediately - will almost always pay off eventually.
But the world does change as decades go by. And while highway access and frontage continues to rank high as a location consideration, it's worth asking whether the reasons for this appeal are the same as they were 20 or 30 years ago.
Note: Highway accessibility has consistently ranked first or second in importance among the site selection factors ranked by the respondents to Area Development's Annual Corporate Survey. The 2009 survey results will be published in the December 2009/January 2010 issue.
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