Area Development Homepage >> Studies/Research/Papers >>

Optimism Found in CoreNet Global 2011 Report on Commercial Real Estate Trends

CoreNet Global (5/11/2011)

LINK: CoreNet Global 2011 State-of-the-Industry Report

Editors Picks

CoreNet Global’s recently released 2011 state-of-the-industry report on commercial real estate (CRE), there is good news to be found about 2010 and in the first quarter 2011. The focus this year was on fresh input regarding the global economic recovery, the state of CRE, technology and real estate, workplace innovation, the war for talent, and related topics.

“We have successfully survived another challenging year within our sector, but this time the pendulum has shifted and expectations are high that brighter days are indeed ahead as we continue on into 2011,” opined the report’s authors. “The global economy is now almost 24 months into recovery, and most forecasts point to the growth momentum continuing, albeit at an uneven pace, as some regions and cities are recovering faster than others.”

The document noted CRE’s evolving enterprise role as the global economy--and real estate end users--seek cost-effective opportunity amidst economic recovery. “Real estate stands as the second- or third-largest cost center for any enterprise, during the recession, executives in the CRE role faced a strategic mandate to reduce costs and better align with both the C-Suite and business units.”

Successful fulfillment of this role, continued the report’s authors, “emphasized CRE’s importance as a lever of broader business functions, an increasingly important role that those in the industry need to maintain to further drive improved results both in terms of real estate and overall financial success.”

Other key findings:

There is a “great deal of pent-up demand” for projects that had been deferred the past few years. “Capital that companies had been hoarding previously is now looking to be spent.”

The new emerging markets companies are now looking at have a new acronym: CIVETS [Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa]. They have the potential to generate “the same kind of results Brazil, Russia, India and China produced the past 10 years.”

Instead of being a passive “order taker,” CRE must transform itself into “a proactive business partner” as the function has the potential to be the “glue” and “mortar” for the business it supports.

Technology and social networks continue to be a “common, everyday feature” and “driver” in the workplace; CRE professionals must quickly adapt to their presence.

The trend for employees to work “anywhere, anyplace and at anytime” is gaining steam.

LINK: CoreNet Global 2011 State-of-the-Industry Report

Save/Share Article

About the Author

CoreNet Global
CoreNet Global is the world’s leading association for CRE and workplace professionals, service providers and economic developers. Its nearly 7,000 members include 70 percent of the Fortune 100 and nearly half of the Forbes Global 2000.

ASK AREA DEVELOPMENT

Have questions, comments or concerns about this article? Submit to Ask Area Development here and the author or an expert from our network of site selection and facility planning professionals will answer:

Privacy policy / GuidelinesArea Development will select a number of questions to answer each week. An Area Development representative will contact the submitting reader directly with feedback. Additionally, all submissions are eligible to appear online or in our print publication. If your question is selected for publication we will include and publish your first name, job title and industry only. The full identity of the submitting reader will not appear in published format.Area Development will not publish, share with any third parties, or use for marketing purposes any personal information submitted here without the express consent of the submitting reader.