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Bill Luttrell

Senior Locations Strategist, Werner Global Logistics, Werner Enterprises
Bradley Migdal

Senior Managing Director, Business Incentives Practice, Cushman & Wakefield, Inc.
Brian Corde

Managing Partner, Atlas Insight
Christine Bustamante

National Co-Leader, Global Location and Expansion Services, State and Local Tax, KPMG LLP
Dan Levine

Practice Leader, Location Strategies and Economic Development, Oxford Economics, Inc.
Dan White

Senior Economist, Moody's Analytics
Dean J. Uminski, CEcD

Principal, Crowe Horwath
Dennis Cuneo

Managing Partner , Fisher & Phillips
Eric Stavriotis

Senior Vice President, CBRE, Inc.
Gregory Burkart

Managing Director and City Leader, Site Selection & Incentives Advisory , Duff & Phelps, LLC
Jamie Lominack

Corporate Real Estate Manager, Michelin North America
John Morris

SIOR, Industrial Services Lead for the Americas, Cushman & Wakefield, Inc.
Josh Bays

Principal, Site Selection Group, LLC
Les Cranmer

Senior Managing Director, Savills Studley
Marc Beauchamp

President & CEO, The CAI Global Group
Michael McDermott

Consulting Manager, Global Business Consulting, Cushman & Wakefield
Minah Hall

Managing Director, True Partners Consulting LLC
Scott Kupperman

Founder, Kupperman Location Solutions
Scott Redabaugh

Managing Director, JLL
Stephen Gray

CEO, Gray Construction
Thomas J. Stringer, Esq.

Managing Director & Practice Leader, Site Selection and Business Incentives Group, BDO USA
Tim Feemster

Managing Principal, Foremost Quality Logistics

Editors Note: Will Trade in Services Supplant Trade in Goods?

Geraldine Gambale, Editor, Area Development Magazine

April 2012

There's been a lot of talk about manufacturing being the key to the U.S. economic recovery. In fact, Jack McDougle, senior vice president at the Council on Competitiveness, recently spoke to me about this very topic and the Council's "Make: An American Manufacturing Movement." (See our Jack McDougle First Person column.)

After all, manufacturing pays higher wages than other jobs and supports about two thirds of all R&D, generating the intellectual property that supports America's high standards of living, as noted by University of Maryland Professor Peter Morici in IndustryWeek.com. And President Obama and his economic advisers are intent on helping U.S. manufacturers increase their product exports in order to cut into the nation's $600 billion trade deficit.

Recently, however, some economists have begun to argue that America should concentrate more on exporting services, especially since services continue to dominate the U.S. economy. In fact, 70 percent of Americans now work in service industries, and the U.S. exports more services than any other country in the world ($612 billion exported in 2011).

In reference to a worldwide boom in infrastructure projects, J. Bradford Jensen, an economist at the Peterson Institute for International Economics, was quoted in The New York Times (4/10/12) as saying, "All those [infrastructure] projects require armies of architects, engineers, project managers, financial insurers. These are all the kinds of tradable services that [the U.S. has] an advantage in providing."

Jensen estimates that opportunities in "tradable" services, i.e., those that can easily be done across borders like engineering and law, could result in the United States more than doubling its annual exports of services and support or create about three million jobs - paying significantly higher wages than manufacturing jobs. Therefore, other countries' bans or quotas on services from abroad should be given just as much attention as their unfair tariffs on U.S. goods.

Those calling for an increase in exports of services would agree, however, with those calling for an increase in exports of goods on one point: protectionism is not the answer. Multilateral trade agreements have led to freer trade in goods, and U.S. businesses have profited tremendously from this. However, multilateral trade agreements in services have a long way to go. They would argue that moving people across borders is just as important as moving goods, and the only way to remain globally competitive in the worldwide services arena.

Geraldine Gambale, Editor, Area Development Magazine
Geraldine Gambale has overseen the editorial operations at Area Development magazine for 20 years. Under her direction, the publication has provided valuable site selection and facility planning information to its corporate readers through insightful articles and advice from industry experts, as well as from those who work in the economic development field. Her meetings with high-level government and industry officials in the United States and abroad have provided a prospective of what’s behind companies’ location and expansion decisions. She is also responsible for conducting and analyzing the results of Area Development’s highly regarded Annual Corporate and Consultants surveys. Prior to joining Area Development, Ms. Gambale worked in the banking industry. She holds a BA in English from Queens College, New York.