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SPiGlobal Madison Plans $1.2 Million In Capital Improvements At Its Madison, Wisconsin, Call Center Facility

SPi Global Madison, also known as Laserwords, a firm that provides call center services, will invest $1.2 million to make capital improvements to its Madison, Wisconsin, facility and create 286 jobs.

As an incentive Wisconsin Economic Development Corporation awarded Laserwords $375,000 in economic development tax credits to create 286 new jobs and retain 40 existing jobs in Madison.

In addition, the state’s Department of Workforce Development awarded Laserwords a Wisconsin Fast Forward grant of $198,026 to train 250 new employees at its inbound call center. Workers receive inbound sales training, assessment of customer issues, and utilization of call center management technology. Other partners in the recruitment process include the Urban League of Greater Madison and local staffing agencies.

“The Laserwords story is an example of how economic development, workforce development and other partners are helping Wisconsin’s private sector create jobs and moving our state’s economy forward,” said DWD Secretary Newson said. “Through a nimble and responsive approach to job growth and economic development, the Walker administration is advancing an agenda from which Wisconsin communities and families will benefit for years to come.”

“WEDC is pleased that Laserwords is demonstrating its commitment to Madison and the State of Wisconsin by embarking on this expansion,” said Reed Hall, Secretary/CEO of WEDC, the state’s lead economic development organization. “Their decision to remain here and bring nearly 300 jobs to the region over the next three years is a vote of confidence in the Wisconsin economy.”

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