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Inward Investment Guides
Benefits of Greening Your Facility
Lance Ryan, Watson Land Company (Dec/Jan 10)
(page 2 of 2)
The LEED for New Construction Rating System is designed to guide and distinguish high-performance commercial projects. LEED is a point-based system where projects earn LEED points for satisfying specific green building criteria. Within each of the six LEED credit categories, projects must satisfy particular prerequisites and earn points. The six categories include:

• Sustainable sites
• Water efficiency
• Energy and atmosphere
• Materials and resources
• Indoor environmental quality
• Innovation in design (projects can earn ID points for green building innovations)

The number of points the project earns determines the level of LEED certification that the project receives. LEED certification is available in four progressive levels: Certified, Silver, Gold, and Platinum.

In Sum
As corporations seek to achieve greater levels of social responsibility and environmental sustainability, green development has truly become a mainstream business practice. Leaders in the development community certainly can expect green building to translate into an increased percentage of their portfolio holdings and should begin to drive a larger part of their profits in the coming years.

Lance Ryan is vice president of marketing and leasing for Carson, Calif.-based Watson Land Company, a member of the U.S. Green Building Council (USGBC) and among the largest developers of master-planned industrial centers in Southern California.

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