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Consumers May Miss Significance of Smart Grid in Everyday Life
Smart grid applications abound in a plethora of electronic products, but consumers often don't even know they're there.
What are some common misconceptions of smart grid technology?
 

Don Schjeldahl, Vice President of Renewable Energy Strategies, The Austin Company
It’s not so much misconception as no conception. At the macro scale, smart grid is a vague concept. Few people understand how far-reaching the modernization of the power grid will be. On the ground, smart grid includes products from electrical receptacles in the home with an addressable microchip, to massive storage batteries at power plants, and 10,000 other devices between. Collectively, we will see dramatic shifts in consumer behavior and the patterns of modern life.
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About the Author

Don Schjeldahl, Vice President of Renewable Energy Strategies, The Austin Company
Don Schjeldahl has more than 20 years of experience in the development and implementation of corporate location strategies for commercial and industrial clients. The work has been performed in urban and rural areas throughout the United States, Canada, Mexico, the Netherlands, Belgium, and Spain. Prior to joining The Austin Company in 1984, Schjeldahl had seven years experience in demographic analysis, sales forecasting, and real estate evaluation for general merchandise and food store operations at Kmart Corporation and Kroger. He holds a BA in Geography from the University of Minnesota, Minneapolis and an MA in Geography from Wayne State University in Detroit.

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