It is not uncommon for companies facing deployment decisions to initially perceive location strategy and site selection as a function of real estate. Everyone is familiar with the classic real estate adage: “There are three things that matter — location, location, location.”
But can the reverse perspective also be valid — how much does the right location depend on the availability of real estate? It depends. It is not a question of the importance of real estate in a location decision — it is clearly a critical component — but more the timing for when it becomes a critical driver. More than real estate must be considered.
