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Karma Automotive Launches Innovation Hub in Moreno Valley, California

04/11/2019
Golden State-based automaker Karma Automotive launched its new customization and innovation hub, Karma Innovation and Customization Center, in Moreno Valley, California.

According to company officials the new facility will house production of the company's new 2020 Revero luxury electric vehicle and will provide the ultimate in customization, craftsmanship and technology integration.

"The facility has been renamed Karma Innovation and Customization Center to better reflect our future focus and growing a skillset centered on innovation, customization and technology integration," said Karma CEO Dr. Lance Zhou. "KICC's skilled artisans take great pride in delivering distinctive luxury electric vehicle experiences through world-class design, technology and personalization."

Karma's Moreno Valley base first came to life in 2015 and comprises a Body Shop, General Assembly, Paint Shop, Final Process Alignment and Dynamic Test Stations over a sprawling 556,000 square feet. The facility, representing a total investment of more than $100 million, contains the very latest in automotive technology and tooling all under one roof in Moreno Valley.

Karma said it chose to headquarter and build a European-style, craft production facility in Southern California just 60 miles from its global headquarters in Irvine, Calif., to meticulously build one-of-a-kind cars. Alongside Karma's Irvine headquarters, KICC joins other Karma locations including its Detroit Technology Center, in Troy, Mich., and its Design & Engineering Center in Hangzhou, China.

"With a $100 million dollar investment and over 200 new jobs created in the Karma Innovation and Customization Center, Karma has transformed the landscape of our hearts and minds with the reintroduction of carmaking in our great city," said Moreno Valley Mayor Dr. Yxstian A. Gutierrez. "With every Revero masterfully crafted in Moreno Valley, we create new jobs, build community, and inspire future generations to dream on an ever grander scale."

KICC currently produces the company's 2019 Revero and is transitioning to produce its next-generation 2020 Revero scheduled for dealer showrooms during the second half of this year.

"California is home to innovators, entrepreneurs and big thinkers; a land where anything is possible," Zhou said, adding that Karma chose to start selling cars in the U.S. first, with a special focus on California, because this is the most competitive and demanding luxury market in the world.

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