Location California: Taking Charge of Energy, Manufacturing, Higher Education, and Entrepreneurship
California charts its destiny by acting like its own nation.
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offers a different twist on the location advantage. True, a major chunk
of the nation's population lives outside that magical "within a day's
drive" circle that some locations herald. But, the state has a huge
population of its own - home to one of every eight Americans and
growing quickly - which makes it a prime location for serving lots of
customers. That's the reason why grocery giant Kroger signed a $207
million, 30-year lease for a 552,000-square-foot distribution center
southeast of Los Angeles.
And the fact that California is on the
West Coast, with nearly a dozen cargo seaports, means excellent access
to Pacific Rim markets and status as a logistics gateway for Asian
companies targeting American markets. No wonder thriving logistics hubs
have developed in the San Joaquin Valley and Inland Empire regions,
among others, and no wonder California is the top American destination
for foreign direct investment.
California is home to more than
100 Nobel laureates, lured by the combination of an innovation-based
economy and an enviable lifestyle. And what's not to like about life in
a state that has a moderate climate, beaches, mountains, deserts and
everything in between? There are a thousand golf courses, more than 40
snow resorts, nearly two dozen pro sports teams, and countless
world-famous wineries and vineyards.
"Talented people want to
live where it's cool," says McGowan. "California has a lifestyle that's
the envy of the world, and it attracts talented people from around the
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