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Universal Marketing Group Plans Ann Arbor, Michigan, Call Center Operation

Universal Marketing Group plans to open a new call center in Ann Arbor, Michigan, where the company expects to hire 150 by the end of the year. The company was awarded $600,000 in incentives from the Michigan Economic Development Corp. to support its expansion.

The firm will invest approximately $570,000 in its new Ann Arbor call center, located in the former Borders headquarters. The company said it expects to grow from 150 employees to 400 employees by the end of 2016.

"With its energetic workforce that's eager to be part of a growing business, Ann Arbor is the perfect location for Universal Marketing Group's expansion," said Jason Birch, Partner and CFO, Universal Marketing Group. "Being located in Ann Arbor lets us attract workers from around metro Detroit without competing for talent with our Toledo location. We are confident that Ann Arbor can support our rapid growth."

"Attracting a rapidly growing business like Universal Marketing Group to Ann Arbor is a huge win," said Paul Krutko, president and CEO of Ann Arbor SPARK, a non-profit organization that encourages and supports regional business acceleration, attraction and retention. "Universal Marketing Group will create jobs and investment in the Ann Arbor region, and support our reputation as a destination where growing businesses thrive. It's particularly exciting that this business is moving in to the former Borders headquarters – this move is a signal that Ann Arbor is on solid footing on the path to prosperity."

In addition to helping Universal Marketing Group with securing incentives from MEDC, Ann Arbor SPARK, in conjunction with Washtenaw County Michigan Works! is supporting the company's talent needs. Universal Marketing Group will benefit from Ann Arbor SPARK's talent recruitment expertise and assistance from Michigan Works!, which will include jobs posting and resume screening services.

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