Italy-based Veronesi Holding Plans Rockingham County, Virginia, U.S. Production Center
10/06/2021
Located on 75.8 acres in the county’s Innovation Village, the new facility will be used to age, process, and package the company’s products for distribution, increasing its cured meat and charcuterie customer base in the U.S. market. The company plans to explore the possibility of working with smaller Virginia farms for its American production needs.
“This is a very ambitious project for us and it marks an important step for our company,” said Veronesi Holding S.p.A CEO Luigi Fasoli. “We want to start a new chapter in our history and establish in this country our first-ever production site for cured meats abroad, offering Americans all our expertise with the maximum freshness and quality. It is with great enthusiasm that we chose Virginia, where we found all the necessary ingredients to live our American dream.”
Virginia Economic Development Partnership (VEDP) worked with Rockingham County, the Shenandoah Valley Partnership, and the Port of Virginia to secure this project for Virginia. Based on the company’s planned investment of approximately $100 million and creation of more than 150 new jobs over the next four years, Governor Northam approved a $3.8 million grant from the Commonwealth’s Opportunity Fund to assist Rockingham County with the project.
“Veronesi Holding S.p.A.’s new U.S. operation is a substantial addition to Virginia’s diverse food and beverage processing sector and is a perfect fit for the Shenandoah Valley,” said Secretary of Commerce and Trade Brian Ball. “The state-of-the-art facility in Rockingham County will enable the company to build on its centuries-old legacy of high-quality products, and we thank Veronesi for choosing the Commonwealth for this major investment.”
Veronesi Holding S.p.A is an Italian privately traded company headquartered in Verona, Italy with more than €3.1 billion in sales in 2020 and 9,000 employees. The company is among the top five Fast Moving Consumer Groups in Italy and is the largest vertically integrated poultry and hog producer in the country. Its products range from feed to fresh meats and cured meats. Veronesi has grown through its brands, AIA and Negroni, which are regarded as top names in the Italian agroindustry throughout Europe and across the globe. Negroni has been a leader in the premium delicatessen meats market for over a century.
“Virginia’s centuries-old agricultural industry is rich and diverse, making the Commonwealth the perfect new home for a company like Veronesi, which has a long and diverse agricultural history of its own,” said Secretary of Agriculture and Forestry Bettina Ring. “Like Virginia’s world class wines and Veronesi’s premier charcuterie, the company and the commonwealth are indeed a perfect pairing. I look forward to connecting Veronesi with Virginia farmers so they can write a new chapter of quality and tradition in both of their agricultural histories.”
Veronesi Holding is eligible to receive benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, as well as a Major Business Facility Job Tax Credit for new, full-time jobs created. Funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program.
“When a world-wide brand like Veronesi Holding S.p.A. decides to build its first U.S. production facility in Virginia, it sends a very positive message about our business climate,” said Virginia Port Authority CEO and Executive Director Stephen A. Edwards. “We are ready to collaborate with Veronesi Holding, help build its business, and serve as its gateway for trade in the U.S. This is another example of what a pro-business environment that is supported by a world-class port can achieve.”
Project Announcements
GE Appliances Expands Jefferson County, Kentucky, Operations
06/30/2025
ValorFlex Packaging Plans Bowling Green, Kentucky, Production Operations
06/30/2025
Neuro.io Plans Terrebonne Parish, Louisiana, Operations
06/30/2025
Germany-Based MTU Maintenance Expands Fort Worth, Texas, MRO Operations
06/30/2025
Cascade Die Casting Group Expands High Point, North Carolina, Manufacturing Operations
06/30/2025
BuildOps Plans Raleigh, North Carolina, Operations
06/30/2025
Most Read
-
20th Annual Area Development Gold and Silver Shovel Awards
Q2 2025
-
First Person: Joe Capes, CEO, LiquidStack
Q2 2025
-
The Legal Limits of DEI in Incentives Agreements, Hiring, and Contracting
Q2 2025
-
From Silicon to Server: Mapping the Data Center Supply Chain
Q2 2025
-
39th Annual Corporate & 21st Annual Consultants Surveys: What Business Leaders and Consultants Are Saying About Site Selection
Q1 2025
-
Rethinking Life Sciences Site Selection in a Resilient and Dynamic Market
Q2 2025
-
Top States for Doing Business in 2024: A Continued Legacy of Excellence
Q3 2024