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Area Development - Site Selection, Facility Planning and Workforce Development

Italy-based Veronesi Holding Plans Rockingham County, Virginia, U.S. Production Center

10/06/2021
Italy-based Veronesi Holding S.p.A., a leading manufacturer and producer of cured meats, will establish its first U.S. production operation in Rockingham County, Virginia. The project is expected to create more than 150 new jobs over the next four years.

Located on 75.8 acres in the county’s Innovation Village, the new facility will be used to age, process, and package the company’s products for distribution, increasing its cured meat and charcuterie customer base in the U.S. market. The company plans to explore the possibility of working with smaller Virginia farms for its American production needs.

“This is a very ambitious project for us and it marks an important step for our company,” said Veronesi Holding S.p.A CEO Luigi Fasoli. “We want to start a new chapter in our history and establish in this country our first-ever production site for cured meats abroad, offering Americans all our expertise with the maximum freshness and quality. It is with great enthusiasm that we chose Virginia, where we found all the necessary ingredients to live our American dream.”

Virginia Economic Development Partnership (VEDP) worked with Rockingham County, the Shenandoah Valley Partnership, and the Port of Virginia to secure this project for Virginia. Based on the company’s planned investment of approximately $100 million and creation of more than 150 new jobs over the next four years, Governor Northam approved a $3.8 million grant from the Commonwealth’s Opportunity Fund to assist Rockingham County with the project.

“Veronesi Holding S.p.A.’s new U.S. operation is a substantial addition to Virginia’s diverse food and beverage processing sector and is a perfect fit for the Shenandoah Valley,” said Secretary of Commerce and Trade Brian Ball. “The state-of-the-art facility in Rockingham County will enable the company to build on its centuries-old legacy of high-quality products, and we thank Veronesi for choosing the Commonwealth for this major investment.”

Veronesi Holding S.p.A is an Italian privately traded company headquartered in Verona, Italy with more than €3.1 billion in sales in 2020 and 9,000 employees. The company is among the top five Fast Moving Consumer Groups in Italy and is the largest vertically integrated poultry and hog producer in the country. Its products range from feed to fresh meats and cured meats. Veronesi has grown through its brands, AIA and Negroni, which are regarded as top names in the Italian agroindustry throughout Europe and across the globe. Negroni has been a leader in the premium delicatessen meats market for over a century.

“Virginia’s centuries-old agricultural industry is rich and diverse, making the Commonwealth the perfect new home for a company like Veronesi, which has a long and diverse agricultural history of its own,” said Secretary of Agriculture and Forestry Bettina Ring. “Like Virginia’s world class wines and Veronesi’s premier charcuterie, the company and the commonwealth are indeed a perfect pairing. I look forward to connecting Veronesi with Virginia farmers so they can write a new chapter of quality and tradition in both of their agricultural histories.”

Veronesi Holding is eligible to receive benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, as well as a Major Business Facility Job Tax Credit for new, full-time jobs created. Funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program.

“When a world-wide brand like Veronesi Holding S.p.A. decides to build its first U.S. production facility in Virginia, it sends a very positive message about our business climate,” said Virginia Port Authority CEO and Executive Director Stephen A. Edwards. “We are ready to collaborate with Veronesi Holding, help build its business, and serve as its gateway for trade in the U.S. This is another example of what a pro-business environment that is supported by a world-class port can achieve.”

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