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Area Development - Site Selection, Facility Planning and Workforce Development

Heartland Produce Builds Kenosha, Wisconsin, Headquarters & Distribution Complex

07/29/2021
Heartland Produce started construction on their new $29 million headquarters and distribution facility in Kenosha, Wisconsin. The project is expected to create 40 additional full-time jobs.

The project includes construction of a 205,000-square-foot state-of-the-art produce distribution facility with room for future expansion. During the COVID-19 pandemic, the company saw increased demand, and the new facility will give Heartland Produce room to create additional fruit and vegetable ripening rooms to increase production.

“We’re excited to be part of this development and would like to thank everyone involved in making this happen,” said William Dietz Jr., Heartland Produce president.

WEDC is supporting Heartland Produce’s expansion plans with up to $500,000 in state income tax credits over the next three years. The actual amount of credits Heartland Produce will receive is contingent upon the number of jobs created and the amount of capital investment during that period.

“As our state and economy continue to bounce back from COVID-19, businesses and investments in our state, like Heartland Produce, will be critical to ensuring that continued recovery,” said Governor Evers. “This project at the Greeneway Development is a win for the community and the regional economy, and underscores how connecting the dots sets our businesses, families, and communities up for success.” Heartland Produce started in 1989 in Elgin, Illinois, but moved to Kenosha in 1994. The company has more than 160 employees working at its Kenosha location. A third-generation family-owned business, the company supplies fresh produce to retailers and foodservice distributors.

“This project is so exciting because it will not only create 40 family-supporting jobs but it will act as an anchor for a new business park and neighborhood,” Wisconsin Economic Development Corporation Secretary and CEO Missy Hughes said. “With Interstate 94 running right by the site and the Kenosha Regional Airport nearby, the site is ideal for all kinds of business development.”

With the new headquarters, the company will be the first tenant of the Greeneway Development, which will eventually feature industrial, commercial, retail, and multi-family housing on the site of the former Dairyland Greyhound Park, state officials noted.

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