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Area Development - Site Selection, Facility Planning and Workforce Development

Greece-Based SnackCraft Plans Kentwood, Michigan, U.S. Headquarters

09/09/2022
SnackCraft, a Greece-based manufacturer of high-quality snack foods, is establishing operations in Kentwood, Michigan. The $41.75 million project is expected to create 185 jobs.

The company plans to open a U.S. headquarters and snack manufacturing facility at the now-vacant former Kerry Foods plant, where it will make renovations and add machinery and equipment. The new location will be a co-packer/contract manufacturer of baked crackers, tortilla chips, single and twin-screw extruded snacks, and pellet snacks such as veggie chips and straws.

“As we looked into expanding our manufacturing capacity and location for our company in the US, the Grand Rapids region seemed like an obvious choice,” said Dimitrios Stratakis, Unismack founder & CEO. “There is an abundance of talent and resources here in West Michigan to help us in the next phase of our journey and we’re thankful to the team at the MEDC for their support, insights and guidance along with their partners at The Right Place.”

The project will be supported by a $1 million Michigan Business Development Program performance-based grant.

“Congratulations to the team at SnackCraft on your growth and success. We are excited to welcome you to Michigan, and appreciate this vote of confidence in the strength of our talented workforce and attractive business climate,” added Quentin L. Messer, Jr., CEO of MEDC and President and Chair of the MSF Board. “We are grateful to the Governor, legislators and local officials for their continued support of the Michigan Business Development Program. We’re pleased to work with local partners like The Right Place and the city of Kentwood to bring these high-wage jobs to West Michigan, and we look forward to welcoming more companies like SnackCraft to Michigan.”

SnackCraft is owned by Unismack S.A. First established in Greece in 2008, the company specializes in R&D and the manufacture of high-quality, natural baked snacks which are free from allergens and artificial ingredients.

“We’re very happy we were able to assist SnackCraft in finding the perfect environment to grow their operations here in the United States,” said The Right Place Vice President of Business Attraction and project lead Brent Case. “With the amount of talent available and the previous successes of other food and beverage companies in the area, Kentwood has created a desirable location for global companies like SnackCraft to thrive.”

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