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Heaven Hill Distillery Expands Bardstown, Kentucky, Operations Campus

Heaven Hill Distillery plans to expand production and renovate, expand and rebrand its current Bourbon Heritage Center in Bardstown, Kentucky.

In addition to the visitor center expansion, Heaven Hill will also be adding production capacity with new barrel warehousing, bottling line and equipment upgrades, and increased holdings of aging Bourbon Whiskey, amounting to a total of $47.5 million.

Since 2010, Heaven Hill has invested over $100 million into the future of Kentucky Bourbon primarily through distillery expansion, warehouse construction, and tourism.

According to company officials, the new visitor center renovation and expansion, part of a multi-year $65 million investment plan to expand production capacity in Bardstown, cements Heaven Hill’s commitment to Kentucky’s signature industry through growth and expansion in many areas, from distillation and warehousing, to manufacturing and tourism. Expansion details were announced in partnership with Solid Light, Abel Construction and Kentucky Tourism officials.

With an investment of $17.5 million and an enlarged footprint, the new visitor center in Bardstown will focus on the story of Heaven Hill Distillery since its inception in 1935, the Shapira Family, and iconic brands within the portfolio.

Visitors will experience a multi-sensory showcase of the stories behind the evolution of Kentucky Bourbon, rooted in key periods in America’s history.

“At Heaven Hill Distillery we are committed to the growth of Kentucky Bourbon and invite fans to experience, taste and learn from storied brands across our award-winning portfolio,” said Heaven Hill President Max Shapira. “By honoring historic figures and recognizing the people who are the fabric of this industry, nurturing the dream held by my father and his brothers more than 80 years ago, and educating consumers to enjoy Bourbon into the next generation, Heaven Hill is able to bring history to life in an exciting, modern way relevant to today’s consumer.”

“Our shared commitment to excellence and passion for our home state of Kentucky and Bourbon make working with the Shapira family on the Heaven Hill Distillery Visitor Center an incredible opportunity to convey the history and craft of Bourbon with visitors,” said Solid Light Owner & President Cynthia Torp. “When it opens, guests will have a truly comprehensive and immersive experience that tells the Heaven Hill story, the stories of Elijah Craig and Larceny, and immerses them both in the history of the not only Kentucky bourbon, but the larger history of Bourbon in America.”

Contingent upon receiving tourism incentives, Heaven Hill Distillery’s expanded Bardstown visitor center will generate a significant amount of state and local tax revenue, as well as creating over 20 new full time and part time positions, company officials said.

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