• Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues


Germany-Based TÜV SÜD America Plans Auburn Hills, Michigan, Electric Battery Facility

TÜV SÜD America, a Germany-based provider of testing and safety solutions, is establishing a new state-of-the-art electric vehicle battery testing facility in Auburn Hills, Michigan. The $44.1 million project is expected to create 40 new jobs.

“TÜV SÜD is excited about the investment in expanding our capabilities and capacity in serving the automotive sector’s need for world-class, independent third-party product testing and homologation needs. We look forward to continuing to aid in the testing, development and validation of the EV battery market in support of our OEM and Tier 1 partners,” said TÜV SÜD Head of Transportation Testing in North America Jonathan Drew. “The State of Michigan, the MEDC and the city of Auburn Hills have all been excellent supporters of TÜV SÜD as we investigated and selected a site for our state-of-the-art lab in Auburn Hills.”

The project will be supported by a $240,000 Michigan Business Development Program performance-based grant from the Michigan Strategic Fund. In addition, The city of Auburn Hills has offered a property tax abatement in support of the project, and the Michigan Strategic Fund has also approved a State Education Tax abatement to the company.

“Congratulations to the team at TÜV SÜD on your growth and success. We appreciate this continued vote of confidence in our talented workforce and leadership position in electric vehicle manufacturing here in Michigan,” said?Quentin L. Messer, Jr., CEO of MEDC and President and Chair of the MSF Board.?“We’re pleased to work with our local partners to bring these high-wage jobs to the area. We look forward to welcoming more companies like TÜV SÜD to Michigan and presenting all the competitive advantages of Pure Opportunity to companies across the globe.”

?TÜV SÜD America, Inc. provides testing, inspection, certification, training, consulting, and technical services to a variety of industries, including automotive and mobility, commercial, manufacturing, healthcare, energy, and infrastructure. The company is a subsidiary of Munich-based TÜV SÜD AG, and currently has Michigan locations in Auburn Hills and Plymouth. Germany continues to be one of the top countries driving foreign direct investment in the state of Michigan. With the quick expansion in the North American EV market, state officials said TÜV SÜD is experiencing increased demand for its services and plans to expand its battery testing capabilities in Michigan.

“Adding this R&D and battery testing facility in Southeast Michigan serves as a strong testament to our innovative ecosystem and highly skilled talent,” said Maureen Donohue Krauss, president and CEO of the Detroit Regional Partnership. “If you want to compete in automotive and mobility you need to have a presence in the Detroit Region. This new facility will help further Michigan’s global leadership as the epicenter for auto-mobility technology and advancement, and positions TÜV SÜD for unique growth opportunities in the North American market.”

Exclusive Research