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MyXR Establishes Bowling Green, Kentucky, Regional Headquarters

Augmented reality and engagement software company MyXR Inc. will establish its new regional headquarters in Bowling Green, Kentucky. The project is expected to create 60 jobs.

The company will locate in a 1,200-square-foot space at the Western Kentucky University Innovation Campus. The investment will help MyXR continue to develop augmented reality technology and explore new applications, expanding its MyXR Engage software, which integrates across digital platforms to increase engagement with gamification and rewards technology.

“For our team, our prospects and our shareholders, selecting the WKU Innovation Campus and the state of Kentucky was an easy decision after a long review process,” said Hans Koch, chairman and CEO of MyXR Inc. “The Kentucky public and private communities have given us both a welcome mat and a playbook for growing our business, delivering better service and software, and an opportunity to create a world-class corporate hub for our company. We can’t wait to get started in Kentucky. We’re grateful to Gov. Beshear, the City of Bowling Green and everyone at the WKU Innovation Campus.”

San Francisco-based MyXR builds new augmented reality prototypes and engages in beta testing and global pre-sales across industries. The company recently released its MyXR Engage 2.0 platform to gamify and engage audiences from brands/entertainment, professional sports, nonprofits, universities and more.

“I want to welcome MyXR to the commonwealth and congratulate Warren County on landing this innovative company,” Governor Steve Beshear noted. “We are focused on creating quality jobs across the industries of the future, and this is yet another step toward achieving that goal. I look forward to many years of success and growth for MyXR in Kentucky.”

“We are proud to have MyXR Inc. in the fastest growing city in Kentucky and contribute to the developing emerging technology and storytelling ecosystem here north of Nashville,” Ron Bunch, CEO of the Bowling Green Area Chamber of Commerce added. “Bringing in a company built to engage and inspire millions with its scalable software platforms is a great win for the community.”

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