Overlook Produce and Farm Adventures Plans Rockingham County, Virginia, Produce Packing Hub
04/16/2021
The new 27-acre site will house a large open-air market pavilion, greenhouses, pick-your-own strawberry and pumpkin patches, and other Virginia-grown favorites. An expanded warehouse and cold storage facility will allow for increased sales to retail and wholesale customers, as well as a major expansion of product offerings to include Chesapeake Bay crabs and oysters, both shucked and in shell. All net new purchases will be 100 percent sourced from Virginia farm families and watermen.
“We are grateful for the opportunity to expand and better serve our community with local produce, said Joe Ulmer, Owner of Overlook Produce and Farm Adventures. “With our expansion we will now be able to offer a larger variety of all your essential local food items.”
The Virginia Department of Agriculture and Consumer Services worked with Rockingham County and the Rockingham County Economic Development Authority to secure this project for the Commonwealth. Governor Northam approved a $15,000 grant from the Governor’s Agriculture and Forestry Industries Development (AFID) Fund, which Rockingham County will match with local funds.
“Farm markets play a critical role in connecting small- and medium-sized producers to the local customer base that sustains their operations,” said Secretary of Agriculture and Forestry Bettina Ring. “I am pleased we could partner with Rockingham County through the AFID Fund to support this new venture, and I applaud Overlook Produce for their commitment to sourcing products from Virginia.”
Owner Joe Ulmer and his wife Janice are lifelong Shenandoah Valley farmers and opened Overlook Produce’s farm stand in 2016 after five years of selling their produce through the Shenandoah Valley Produce Auction.
Project Announcements
Spiritus Technologies PBC Plans Santa Fe, New Mexico, Operations
07/10/2025
Taiwan-Based Eurocharm Group Plans Kershaw County, South Carolina, Manufacturing Operations
07/10/2025
Sumitomo Electric Wiring Systems Plans Simpson County, Kentucky, Manufacturing Operations
07/10/2025
Atlantic Union Bank Expands Henrico, Virginia, Operations
07/10/2025
AssetMark Plans Charlotte, North Carolina, Operations
07/09/2025
Citigroup Plans Charlotte, North Carolina, Operations
07/09/2025
Most Read
-
20th Annual Area Development Gold and Silver Shovel Awards
Q2 2025
-
In Focus: AI Is Changing Incentives Math
Q2 2025
-
First Person: Joe Capes, CEO, LiquidStack
Q2 2025
-
The Legal Limits of DEI in Incentives Agreements, Hiring, and Contracting
Q2 2025
-
From Silicon to Server: Mapping the Data Center Supply Chain
Q2 2025
-
Rethinking Life Sciences Site Selection in a Resilient and Dynamic Market
Q2 2025
-
39th Annual Corporate & 21st Annual Consultants Surveys: What Business Leaders and Consultants Are Saying About Site Selection
Q1 2025