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Area Development - Site Selection, Facility Planning and Workforce Development

Danish-Based Pandora Relocates-Plans New York City North American Headquarters

12/19/2022
Global jewelry manufacturer Pandora will relocate its North American headquarters to New York, New York. The $6 million project is expected to create 133 jobs.

The company will operate from a 27,000-square-foot office at 1540 Broadway in Times Square. Pandora has 26 owned and operated stores and 6 franchised branded stores and presently employs nearly 500 retail workers in New York State. In the coming months, the company plans to add three new stores to its nine current locations across Manhattan, Brooklyn, Queens and the Bronx.

"The Pandora New York Headquarters is a milestone for the brand as we continue our ambitious growth plans in the U.S. market,” said President of Pandora North America Luciano Rodembusch. “Pandora is proud to partner with Empire State Development to continue our investment in the New York retail industry, with the office joining over nine retail locations in New York City, as well as over 30 retail locations across New York State."

Empire State Development is supporting the project with up to $1.5 million in performance-based Excelsior Jobs Program tax credits.

"Pandora's move to New York City speaks to the strength and talent of the region's retail industry and workforce,” added Empire State Development President, CEO and Commissioner Hope Knight. “New York's commercial market and diverse talent are vital links in ensuring a glittering future for Pandora. We are proud to support their new North American headquarters, which will add new jobs and economic energy to the retail capital of the world."

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 26,000 people worldwide and is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. The company designs, manufactures, and markets hand-finished jewelry that is sold in more than 100 countries.

New York City is home to one of the world's premier shopping destinations in the United States. The retail sector is a vital part of New York City's economic landscape, from neighborhood commercial areas to major retail corridors in Manhattan.

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