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Glossier Inc. Expands Headquarters In New York City

Glossier Inc., a digital beauty brand, will create 282 jobs in a major expansion of their headquarters in New York City. Glossier will relocate from 123 Lafayette Street to a 26,000 square foot space in One SoHo Square at 161 6th Avenue, adding 282 new jobs and retaining 61 jobs across technology, finance, marketing, operations, and other core functions.

To encourage Glossier’s New York expansion, Empire State Development will provide the company $3 million in performance-based tax credits through the Excelsior Jobs Program.

Emily Weiss, Founder & CEO of Glossier, said, "We are grateful for New York State's support in expanding our team in New York City. It’s where we’ve grown from a beauty blog to a beauty brand and built our community. We are incredibly excited to continue building a team in downtown New York City who will work to further Glossier's mission of empowering women to feel proud of who they are today."

"Our investments in promising, innovative companies support job growth, drive innovation, and cement New York's international reputation as a vibrant and diverse hub of economic excitement," Governor Andrew Cuomo said. "This major expansion will create nearly 300 new jobs and demonstrates the success of our strategies to help businesses flourish in this state's 21st century economy."

"Glossier launched in New York State and took the beauty industry by storm. We are proud to work with them on their expansion and support the creation and retention of hundreds of new jobs," said Howard Zemsky, President, CEO & Commissioner of Empire State Development.

Manhattan Borough President Gale A. Brewer said, “Manhattan is one of the world’s great fashion and media capitals with a rapidly growing tech sector, so it makes perfect sense that this beauty brand, which has used the internet to connect with its customers in truly innovative ways, is expanding here. Congratulations to Glossier on their expansion and thank you to Governor Cuomo for his continued focus on growing these industries in New York.”

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