Nuts.com Expands Operations In Jersey City, New Jersey
Following the approval of Grow NJ tax credits today, Nuts.com announced it will lease a 24,000-square-foot space in Jersey City, where it will invest millions to create a hi-tech workspace to house its marketing, creative and sales teams.
“I am happy to announce, with support through the Grow NJ Program, Nuts.com will move forward with our expansion in the State,” said Nuts.com CEO Jeffrey Braverman. “My grandfather established this company in New Jersey 88 years ago, and we’re excited to continue his legacy and execute on our vision of offering the highest-quality product, with excellent customer service and dynamic employment opportunities.”
As an incentive, advanced under the New Jersey Economic Opportunity Act, Grow NJ approved tax credits to support the company’s expansion. According to state officials, approval of Grow NJ tax credits for Nuts.com was based solely on creation of new jobs in New Jersey that would otherwise be created outside of the State. The company will also maintain its primary manufacturing and distribution operations in Cranford, where it employs 158.
Braverman said he envisions the new facility to be a best-in-class technology center including such features as a living “green” wall, meditation area, and modern commercial kitchen to double as an event space.
“We applaud Nuts.com’s commitment to investing and growing in the State,” EDA CEO Melissa Orsen said. “The Braverman family represents a longstanding New Jersey small business success story, and the new, skilled jobs the company will create will add to its legacy of job creation and community engagement.”
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