Snyder’s-Lance Expands Baptista’s Bakery Production in Franklin, Wisconsin
The company expects to create 125 jobs and invest $7.8 million in building renovations, machinery and equipment as part of the expansion currently underway at the Franklin Business Park.
As an incentive, the Wisconsin Economic Development Corporation is supporting the project by authorizing up to $300,000 in state income tax credits over the next three years. The actual amount of tax credits Baptista’s will receive is contingent upon the number of jobs created during that time.
“The company has experienced tremendous growth over the last five years and has already doubled employment at its Franklin facility,” said Mark R. Hogan, Secretary & CEO of WEDC, the state’s lead economic development corporation. “Baptista’s has already invested more than $100 million in its facility, and we are pleased to assist the company in the next phase of its growth.”
Founded in 1999, Baptista’s Bakery has historically focused on contract and private-label snack food manufacturing, and is known for its flat pretzel crackers and dippable tortilla chips. In 2014, Baptista’s was acquired by Snyder’s-Lance Inc., the second largest salty snack maker in the U.S. The facility continues to play a vital role in the production of innovative snacks for the company.
In addition to the 125 jobs expected to be created by Snyder’s-Lance, an economic modeling study estimates the expansion could indirectly generate 122 additional jobs in the region. Those 247 new jobs could generate up to $2.5 million in state income tax revenue over a five-year period.
The Evolution of the Megasite
36th Annual Corporate Survey: Executives Focus on Labor, Energy, Shipping Costs
Rail Gains Advantage Amidst Supply Chain Snarls
The 2021 Top States for Doing Business Reflect Their Locational Advantages
2021 Gold & Silver Shovel Awards Recognize State and Local Economic Development Efforts
Innovative and Collaborative Design Sets the Stage for Life Science Innovation
Trends in Data Center Site Selection