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In Focus: How to Compete in the Industrial Real Estate Gold Rush

The options for space and buildings within the world of industrial real estate are getting smaller.

Q3 2021
During this past year, we all got used to ordering online. Air fryers? Second monitors? Noise-cancelling Bluetooth headphones? The nice-to-haves became must-haves as we transitioned to an online world, blending home and work lives in the same space. All this online shopping, courtesy of COVID-19, has meant colossal growth in the e-Commerce industry.

More growth means more competition, especially when your customers expect faster shipping times and more selection. Competitors are only a few clicks away, and industrial real estate for warehousing and distribution is limited in any given region.

Industrial Real Estate Is Now a Core Pillar of Growth Strategy
As companies grow and scale to compete in the e-commerce market, it’s easy to overlook the importance of not only avoiding unnecessary expenses with industrial real estate dollars, but also optimizing investments in physical spaces as a core pillar of any growth strategy.

While you’re catapulting your sales, bringing on more inventory and more staff, and looking to compete both globally and locally, the last thing you want is to miss a payment on your lease in Tacoma while you’re working on adding new warehousing in Canada. Enter technology; the sweet sound of all your corporate real estate information being paperless and consolidated in one place. Real estate technology has evolved with the changing world and finding a solution that can keep up with your growing operations — and those of your competitors — is a fundamental advantage.

Competitors are only a few clicks away, and industrial real estate for warehousing and distribution is limited in any given region. Find a Tool to Centralize Your Corporate Real Estate Information
If you’re growing quickly, it’s crucial to align your operations with a real estate technology solution that can help you avoid unnecessary penalties, stay on top of lease terms, manage real estate taxes, negotiate incentives and extensions, avoid issues with compliance and legality, and make sure your investments are yielding all they can.
  • Need to expand warehousing space? Check.
  • Did a new owner just buy a building where you’re a lessee, and you want to know how it impacts your business? Check.
  • Did something break, and you need to find out if you’re liable to fix it? Check.
  • Need to manage your equipment leases right next to your real estate leases? Check, check, and check.
Utilizing technology adds efficiency to managing existing leases and real estate purchases, so you can spend your time identifying high potential spaces that position you for expansion.

If you’re growing quickly, it’s crucial to align your operations with a real estate technology solution. Find a Tool the Decentralizes Control of Your Information
If your legal department and accounting department both need to review a lease, the last thing you want to worry about is data access or permissions. While the best tools can help you centralize all your information, they also decentralize control of that information so that all necessary departments can access what they need at any time.

Understanding compliance issues and avoiding unnecessary costs is usually a joint effort with a lot of hats involved, and spending hours of back and forth increases your risk of working too slowly to close on new warehousing space before a competitor. By layering in a software solution, you can increase productivity with automated tasks and notifications, improve the quality of your data for more transparency and easier lease management, and reduce your costs by tracking critical dates for rents, flagging overbilling, and even automating your payments.

So, while you’re cooking up that next sourdough loaf or shopping for a new pair of sneakers online, find a real estate technology solution that acts as a single source of truth to help your company manage exponential growth across the globe.

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