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France-Based Groupe PSA Locates North American Headquarters in Atlanta, Georgia

Groupe PSA, a France-based multinational manufacturer of automobiles and motorcycles, will locate its new North American headquarters in Fulton County, Georgia.

With its five world-renowned car brands, Peugeot, Citroën, DS, Opel and Vauxhall Motors, as well as its mobility application brand called Free2Move, Groupe PSA is one of the largest car manufacturers in the world, and the second largest in Europe.

“We looked at every aspect of the Atlanta community and found it to be the most suitable location for us,” said Larry Dominique, President of PSA North America. “While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice.”

“We are thrilled that Groupe PSA, the second-largest carmaker in Europe and one of the top mobility providers in the world, has picked Atlanta for its new North American home,” said Governor Nathan Deal. “Groupe PSA joins a growing family of innovative automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.”

In October 2017, Groupe PSA launched Free2Move, a smartphone-based mobility aggregation platform positioned to meet changing customer demands, in North America. They will begin operations in Seattle, and will add more providers and roll out to new cities.

“I am very pleased that Groupe PSA has selected Atlanta for its North American headquarters and look forward to working with the company’s executive leadership to grow their operations here,” said Mayor Keisha Lance Bottoms. “Atlanta’s automotive sector continues to expand, and the city is now home to three leading European automotive company headquarters, including Groupe PSA, Mercedes-Benz USA and Porsche Cars North America. Automotive companies are attracted to Atlanta’s highly educated workforce, a strong research and technology community, and easy access to Europe and points across the world through Hartsfield-Jackson Atlanta International Airport.”

Hala Moddelmog, President & CEO of the Metro Atlanta Chamber said, “As they enter the North American market, there is no better location than Atlanta because of our leading smart cities initiatives, world-class universities, excellent business climate, airport with easy access to markets around the globe and our growing population. Congratulations also to all who have supported PSA in their selection of Atlanta.”

“Attracting foreign direct investment is critical to making Atlanta’s economy globally competitive, and it is great news to have Groupe PSA, Europe’s second-largest carmaker, invest in our city,” said Dr. Eloisa Klementich, President & CEO of Invest Atlanta. “We look forward to working closely with Groupe PSA as they take this step of re-entering the North American market. They are the twentieth company to announce a headquarters relocation or major expansion in Atlanta since 2010, which has created a total of nearly 11,000 new jobs.”

“Georgia is at the epicenter of North America’s automotive industry, and we are excited to welcome Groupe PSA,” said GDEcD Commissioner Pat Wilson. “When we visited PSA in Paris with Governor Deal and Invest Atlanta in October, we quickly learned that PSA would be a fantastic addition to our automotive ecosystem.”


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