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Milwaukee, Wisconsin-Based Scanalytics Receives State Incentive To Assist With Expansion

Scanalytics Inc., a Milwaukee, Wisconsin company, that developed proprietary technology to measure real-time customer behavior through intelligent floor sensors, received a $200,000 loan from the Wisconsin Economic Development Corporation.

According to state officials, the Technology Development Loan will be used to help the innovative company continue its growth by supporting its existing sales pipeline and to accelerate the adoption of its platform by focusing on the commercial, retail and hospitality industries.

Scanalytics is a sensor-based engagement and analytics platform for physical spaces. Scanalytics’ proprietary “SoleSensors” are intelligent, internet-connected floor mats with embedded sensors that monitor human behavior through foot traffic and predictive analytics.

“It’s refreshing to see programs like the Technology Development Loan Program being built and exercised,” said Joe Scanlin, co-Founder & CEO of Scanalytics.

“It proves that Wisconsin has a growing understanding of the most impactful ways it can interface with growing startups, and reflects a bidirectional value add. Jobs will be created and new technologies will be developed as a direct result of the funding offered to Scanalytics from this program,” he added.

“Our Technology Development Loan Program is designed to help innovative companies like Scanalytics clear some of the hurdles associated with bringing new technologies, ideas and concepts to market,” said Aaron Hagar, WEDC’s vice president of entrepreneurship and innovation. “This is one of the ways in which WEDC invests in the state’s next-generation companies.”

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