Consultants Forum Advertise
Subscribe
Close

  • Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues

Subscribe Now
Renew

Area Development - Site Selection, Facility Planning and Workforce Development

Webasto Roof Systems Expands Auburn Hills, Michigan, Manufacturing Plant

06/07/2019
Webasto Roof Systems Inc., a Tier 1 global supplier of roof systems to automotive OEMs and a subsidiary of the 116-year-old Webasto Group based in Stockdorf, Germany, plans to expand its manufacturing plant in Auburn Hills, Michigan.

According to the Michigan Economic Development Corporation, Webasto has run out of capacity at its existing Michigan locations and identified a site in the city of Auburn Hills where it can expand to support its forecasted engineering and testing requirements and a consolidation of its existing staff. The project is expected to create 55 new jobs and generate a total capital investment of $40 million, resulting in a $350,000 Michigan Business Development Program performance-based grant.

In April, the Michigan Strategic Fund approved a $2.7 million MBDP grant in support of Webasto’s expansion in Plymouth Charter Township, a project that is expected to generate private investment of nearly $48 million and create 441 jobs.

In addition city of Auburn Hills is offering support of the project in the form of a tax abatement.

“We’re starting a new chapter for our Webasto Family by moving our headquarters to Auburn Hills. Webasto has been part of the Michigan community for the last 45 years and we look forward to continuing this relationship,” said Webasto Roof Systems President & CEO Andre Schoenekaes. “The consolidation of our Michigan locations will create a successful environment of collaboration and business processes.”

With more than 50 locations around the world, the company has been in Michigan since 1976 and is a major supplier to the Big Three automakers, state officials said.. The company’s product portfolio comprises a broad range of roof and heating systems for every type of vehicle and all drive types as well as battery systems and charging solutions. Moreover, Webasto has a strong position in the aftermarket providing dealers and end customers with customized solutions and services relating to thermo management and electromobility.

The company has five locations in the United States. Its facility in Rochester Hills serves as its North American regional headquarters and testing center, where it leads technical development for customers in the United States as well as for some customers globally.

“The decision by Webasto to expand its facilities in Michigan over competing countries and states further emphasizes the strength of Michigan’s business environment,” said Jeff Mason, CEO, Michigan Economic Development Corporation.

Exclusive Research