"We have successfully survived another challenging year within our sector, but this time the pendulum has shifted and expectations are high that brighter days are indeed ahead as we continue on into 2011," opined the report's authors. "The global economy is now almost 24 months into recovery, and most forecasts point to the growth momentum continuing, albeit at an uneven pace, as some regions and cities are recovering faster than others."
The document noted CRE's evolving enterprise role as the global economy--and real estate end users--seek cost-effective opportunity amidst economic recovery. "Real estate stands as the second- or third-largest cost center for any enterprise, during the recession, executives in the CRE role faced a strategic mandate to reduce costs and better align with both the C-Suite and business units."
Successful fulfillment of this role, continued the report's authors, "emphasized CRE's importance as a lever of broader business functions, an increasingly important role that those in the industry need to maintain to further drive improved results both in terms of real estate and overall financial success."
Other key findings:
- There is a "great deal of pent-up demand" for projects that had been deferred the past few years. "Capital that companies had been hoarding previously is now looking to be spent."
- The new emerging markets companies are now looking at have a new acronym: CIVETS [Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa]. They have the potential to generate "the same kind of results Brazil, Russia, India and China produced the past 10 years."
- Instead of being a passive "order taker," CRE must transform itself into "a proactive business partner" as the function has the potential to be the "glue" and "mortar" for the business it supports.
- Technology and social networks continue to be a "common, everyday feature" and "driver" in the workplace; CRE professionals must quickly adapt to their presence.
- The trend for employees to work "anywhere, anyplace and at anytime" is gaining steam.