Automotive Update: Bad News, Good News
Today's headlines sound bleak, but industry analysts predict better days ahead.
The basic goal of the Detroit package is to buy some time for American automakers and give them a hand in retooling their product lines to reflect the sudden new realities brought on by high fuel prices and economic doldrums. Americans, who had a two-decade love affair with sport-utility vehicles and pickup trucks, quickly developed a new taste for smaller, more efficient vehicles - and automakers were caught off-guard. The low-interest loans from the government come with very few strings attached - mostly stipulations that the automakers use the money to move toward more advanced, efficient technologies.
The Bad News
Automotive sector news has, for the most part, been rather gloomy of late:
• Declining sales. The Detroit Three - General Motors (GM), Ford, and Chrysler - and several other auto companies are watching their sales plummet. Stock analysts are predicting GM and Ford will make 1.3 million fewer vehicles this year compared to 2007, and privately owned Chrysler faces similarly scary numbers. In July, GM's unit sales were down 26.1 percent, led by a decline in the sale of light trucks. Ford's sales were down 14.9 percent. Honda and Toyota, which used to seem immune to bad news, saw their American sales drop dramatically in July as well, by 1.6 percent and 11.9 percent, respectively.
• Lowered expectations. BMW's U.S. sales have been steadily increasing for a decade and a half, but the German automaker is coming down to earth in 2008. The company is reducing the number of units shipped to American car lots while the market is down.
• Shrinking work force. Nissan North America has been tempting its Tennessee workers with buyout offers of up to $125,000. Early indications are that a lot of auto workers are agreeing to the offer.
• Downshifting. In Oakville, Ontario, Ford has plans to eliminate the third body-and-paint shift, which would cut about 500 jobs. The company hopes to do this through retirement if at all possible.
• Slowing down. In the Ontario city of Woodstock, Toyota has said it will ramp up its new RAV4 plant a bit more slowly than planned. The $1 billion assembly plant will still open this year with about 1,200 workers, but it won't yet add the second shift that was to come on duty next spring. That it still likely to happen sometime, but Toyota can't yet say when. Meanwhile, the automaker has temporarily idled its pickup and SUV production in the United States, and isn't likely to make as many of the vehicles when the assembly lines start up again.
The Good News
The automotive clouds do have silver linings, and not just the low-cost cash infusion on the way from Washington. The fact is, there's a lot of opportunity to be found amid the tumultuous developments of recent months:
• Chattanooga cheers. This summer, Volkswagen picked Chattanooga, Tennessee, as the site of a $1 billion assembly operation that will turn out midsize sedans destined for North American consumers. The automaker, which hasn't had a U.S. assembly presence in 20 years, also looked at sites in Alabama and Michigan before choosing Chattanooga.
• Chrysler investments. Having broken free from its German former siblings, Chrysler has announced plans to pump $1.8 billion into its manufacturing operations. That could include an expansion in Detroit, as well as state-of-the-art manufacturing systems elsewhere. Chrysler also is seeking deals around the world - it's in partnership talks with automakers in Russia, China, and India, and possibly with Italy's Fiat.
• Canadian engines. In September, Honda opened its new engine plant in Alliston, Ontario. It'll make as many as 200,000 four-cylinder engines a year for use in the Civic brand. It's an environmentally conscious plant, operating with a zero-landfill goal and making engines out of 100 percent recycled aluminum.
• Electric opportunities. Chevrolet recently unveiled the production version of the Volt, a plug-in hybrid capable of traveling up to 40 miles without using any gas at all. Especially earth- and wallet-friendly for people with shorter commutes, the Volt will include a flex-fuel generator that will recharge the battery on longer drives. There was also word out of Kentucky this summer that Simpson County will get an $84 million Integrity Automotive facility that will manufacture low-speed electric vehicles. The development could mean as many as 4,000 high-paying jobs.
• Sports cars with a jolt. The Tesla Roadster is electric, but without the utilitarian feel of a lot of hybrids. California-headquartered Tesla Motors based it on the sporty Lotus Elise, and it can accelerate from zero to 60 miles per hour in less than four seconds. An all-electric Tesla luxury sedan also is on the way. Meanwhile, Lotus and Chrysler are talking about working together on another electric vehicle based on the Lotus Elise, tentatively called the Dodge EV.
• GM in Asia. GM is investing nearly $500 million in Thailand, where it plans to build a new diesel engine facility and upgrade an assembly plant. The investments will allow GM to build more small pickups destined for Asian markets, where its sales picture is a lot brighter than it is at home right now.
• More Michigan axles. The United Auto Workers union has been telling its members that Chrysler will team up with German axle maker ZF Friedrichshafen AG to operate a new Michigan axle plant. The plant already is under construction in Marysville and is due to open in 2010.
• Tiny wheels. The little Smart car is finding its way into more American hands. Now, Hyundai is making plans to bring its own very small car to America. The i10 hatchback is built in India, gets up to 56 miles per gallon, and already is available in about 60 countries.
GreenPower Motor Plans South Charleston, West Virginia, Electric School Bus Assembly Complex
Innovation Corridors Have Economic Assets Driving Business Growth
The “Great Resignation” Is Impacting Corporate Relocations
Workforce Q4 2021
The 2021 Top States for Doing Business Reflect Their Locational Advantages
Workforce Development Programs Are in Overdrive
Workforce Q4 2021
35th Annual Corporate Survey: Effects of Global Pandemic Reflected in Executives’ Site and Facility Plans
17th Annual Consultants Survey: Consultants Are Optimistic About the Year Ahead