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Area Development - Site Selection, Facility Planning and Workforce Development

Danish-Based Fibertex Personal Care Group Upgrades Asheboro, North Carolina Plant

09/09/2020
Danish-based Fibertex Personal Care Group said it will strengthen its position as supplier for the hygiene industry with an expansion of its specialty nonwovens line, which includes adding a print line at its production plant in Asheboro, North Carolina.

In addition two production lines will be added in Malaysia, with both lines expected to be running in the second half of 2021. The company will invest more than $39 million in the upgrades.

“Both of our business areas, nonwovens and print on nonwovens, are experiencing an increase in demand for specialty products and services. We have a strong position in these markets due to our portfolio. Combined with a steady growth in the Asian market, rising demand for print in the American market, and a changed market dynamic caused by COVID-19 makes the timing of the expansions just right,” explains Group CEO Mikael Staal Axelsen, Fibertex Personal Care.

“In the US, Fibertex Personal Care experiences an increased demand for print on nonwovens. The company was first on the market to offer print directly on lightweight nonwovens for the hygiene industry, and has continuously established print lines in Germany, Malaysia, and recently in the US. Today, Fibertex Personal Care is the global market leader in this field,” company officials said.

“Our focus on offering the customers a broad selection of speciality products and services continues to be a high priority for our business, and as the leading nonwovens manufacturer in Asia, we will continue to invest in increasing capacity at our Malaysian site," said Axelsen.

Fibertex Personal Care is owned by the industrial conglomerate Schouw & Co. President Jens Bjerg Sørensen, Schouw & Co. added, “The ability to make investments in business areas with great potential, at the right time, is something we have worked with for many years. In our experience, continued investments in speciality products, differentiation, and global presence lead to the best results in the long run.”

“Due to increased wealth and growth in the Asian middle-class segment, the market in Asia shows an annual growth rate of approximately 10%, company officials noted. “This is leading to an increased demand for speciality nonwovens for baby diapers, sanitary napkins and adult incontinence care products.”

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