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El Toro Internet Marketing Expands Louisville, Kentucky Headquarters

El Toro Internet Marketing opened its newly expanded $2.1 million headquarters in Louisville, Kentucky. The company plans to create 60 new associates.

El Toro, which opened on Louisville’s Distillery Commons district three years ago, renovated new office space at 124 N. 1st St. in the Whiskey Row neighborhood. According to The Kentucky Cabinet for Economic Development, demand for El Toro’s services from commercial customers in the automotive, health care and higher education space, and anticipated growth in political advertising campaigns fueled the company’s search for a larger office.

“There’s a whole concept of density that we’re seeing emerge in the Louisville tech community,” said Stacy Griggs, El Toro president and CEO. “We need density and we’re willing to help build it. My colleagues and I believe it’s vital to build a robust community of technology companies – to meet people, make introductions, make connections and discuss ideas. Higher density of tech companies makes this easier, that is why we chose to move downtown.”

“Our employees love being downtown. The energy and after-work entertainment are simply fantastic for our staff,” added David Stadler, Vice President of Ad Operations and co-founder of El Toro.

“We are delighted to support El Toro’s continued presence and growth in Louisville,” said Governor Matt Bevin. “Kentucky offers many advantages for tech companies and El Toro is a great example of a company that has recognized and capitalized on those advantages."

To encourage El Toro’s investment and job growth in Louisville, the Kentucky Economic Development Finance Authority in December preliminarily approved the company for tax incentives up to $1 million through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the agreement term through corporate income tax credits and wage assessments by meeting job and investment targets.

In addition, El Toro can receive resources from the Kentucky Skills Network. The Kentucky Skills Network provides eligible companies with no-cost recruitment and job placement services, reduced-cost customized training and job training incentives.

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