• Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues


Olymel-Groupe Robitaille Expand Production At Yamachiche, Quebec, Processing Plant

Olymel, Canada's leader in the production, processing and distribution of pork and poultry meats, and Groupe Robitaille, a diversified business that has been active in poultry and pig production, will invest $80 million to increase production at the ATRAHAN pork processing plant in Yamachiche, Quebec.

According to company officials, this major investment is also part of a reorganization of Olymel operations in the fresh pork sector in Eastern Canada. The project will allow the ATRAHAN plant in Yamachiche, which was the object of a partnership agreement with Olymel in February 2015, to expand and increase its production capacity. The investment involves the elaboration of a business plan to ensure the continuity of each entity in marketing value-added products.

" We are implementing this new manufacturing model in order to put our fresh pork sector in Eastern Canada back on track to long-term profitability, to increase its efficiency, while acquiring the means to further improve the quality of our production and ensure the success of value-added products. These changes will also enable us to meet growing market demand, at home as well as in Asia, and will have a positive impact by strengthening the pork industry in Quebec," Olymel L.P. President/CEO Réjean Nadeau said.

"The partnership between Olymel and Groupe Robitaille in Lucyporc undeniably represents a new business model. With this investment and the planned extensive renovations, we are confident that we will be able to better satisfy our customers' high quality standards and respond quickly to the growing demand for our products. Moreover, this partnership will give us access to a wide range of resources in order to compete in all markets, offer products of unequaled quality, and take advantage of the synergies generated by pooling our expertise and strengths so as position ourselves for the long term and be increasingly responsive to our customers, " added the President of Groupe Robitaille, Claude Robitaille.

This business partnership between Olymel and Groupe Robitaille will go into effect in the autumn of 2016 at the Lucyporc plant in Yamachiche. The introduction of a second shift in the expanded and reorganized Olymel hog slaughterhouse and deboning facility at ATRAHAN will be completed within three years, officials said. “This facility will create ideal conditions for sharing of expertise and maintenance and compliance with product specifications, thus enabling it to satisfy the customer requirements, especially in Japan.”

In addition to the 360 Olymel (ATRAHAN) employees and all the employees of Lucyporc (430), this project will create 350 new jobs, bringing the total to over 1000, officials noted. The facility on des Acadiens Road in Yamachiche (ATRAHAN) will be expanded so as to be able to operate on two shifts, thus doubling its current production volume.

At the end of this investment and expansion project at the des Acadiens Road plant in Yamachiche, the day shift will be mainly devoted to producing value-added products under the Mugifuji and Nagano brands in full compliance with Lucyporc specifications for these products.

Exclusive Research