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Branding Agency 160over90 Plans Southeast Regional Headquarters In Gainesville, Florida

An international branding agency, 160over90, will invest $500,000 to expand its southeast regional headquarters to Gainesville, Florida, creating 35 new jobs.

160over90 is an international branding agency that works with their clients to overcome business and marketing challenges, Governor Rick Scott’s Office said. The firm’s expertise lies in the areas of branding, design, advertising, interactive, public relations/brand engagement and photography.

CEO and principal of 160over90 Shannon Price Slusher said, “When we began looking to expand in the southeast, our focus was to find a unique city with a lot of opportunity. We visited Gainesville and fell in love with the city, the people and the vibe. We see a renaissance happening there from a creative and technological standpoint. The state and chamber of commerce were aggressive in reaching out and helping us, and they really promoted the city well. We wanted to be a part of that and we’re proud to call Gainesville our new home.”

Gov. Scott said, “We are excited to announce that 160over90 has chosen to locate their southeast regional headquarters in Gainesville. Florida’s unemployment rate is below the national average at 7 percent and nearly 370,000 private-sector jobs have been created in just over two years. Today’s announcement is a clear sign that it’s working in Florida.”

“This relocation is not only a great addition to Florida’s financial and professional services sector, but it’s adding to our growing base of headquarters,” said Secretary of Commerce Gray Swoope, who also serves as president and CEO of Enterprise Florida. “Florida has all the necessary resources for businesses to succeed; with Florida’s low corporate tax burden and no personal income tax, high-quality workforce and modern infrastructure, professional services companies like 160over90 benefit from our pro-business climate.”

“Florida’s economy is making a comeback and companies like 160over90 are realizing the pro-growth business climate Florida provides,” said Jesse Panuccio Executive Director of the Florida Department of Economic Opportunity. “We are happy 160over90 chose Gainesville for its relocation; the city has a renewed spirit for business and many companies are seeing it’s potential. CEO Magazine ranked Florida the second best state in the nation for business, and we cannot wait to become first.”

Along with Enterprise Florida, Inc., Gainesville Area Chamber of Commerce and the Council for Economic Outreach, Workforce Florida, Inc. and the Florida Department of Economic Opportunity worked with 160over90 to make this expansion possible.

John Carlson, Chair of the Council for Economic Outreach and CEO of local construction firm Charles Perry Partners, Inc. said, “The addition of 160over90 to our regional business community is a great testament to the opportunities increasing in our fast growing city. The well recognized work this company undertakes on behalf of client businesses all over the world is extremely impressive, and we welcome the addition of their office here. Gainesville has truly developed into a city with an amazing talent pipeline and high quality of life which companies from all industries can leverage. We welcome 160over90 and look forward to supporting all their efforts.”

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