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Area Development - Site Selection, Facility Planning and Workforce Development

Diageo Opens North American Headquarters in New York City

02/13/2020
A global leader in beverage alcohol with brands including Johnnie Walker, Crown Royal, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness, Diageo opened its North American headquarters in New York City.

Diageo relocated its headquarters from Norwalk, Connecticut, to New York at 3 World Trade Center in Lower Manhattan. With the move, Diageo brought with it 350 new jobs, while preserving roughly 150 existing in New York City.

"As a company whose brands are part of a legacy more than 300 years in the making, we know from experience that embracing the power of change is core to our success," said Deirdre Mahlan, President, Diageo NA. "This move represents a significant shift, not just in where we work, but how we work, enabling us to eliminate boundaries, be bolder, more future-focused, and closer to a nucleus of diverse consumers."

According to company officials, the offices feature bright, colorful and immersive spaces that leverage the spirit of the city's neighborhoods, Diageo's broad portfolio of iconic brands, and breathtaking 360-degree views of the surrounding skylines. The workspace is open plan with suggested "neighborhoods" for teams, but no assigned seating. Designed for maximum connectivity, employees can experiment with a wide variety of dynamic spaces that incorporate state-of-the-art technology, some intended for higher energy work, with others, like sound-proof phone booths and libraries, facilitating privacy and focus. Sitting high above the city on the 41st floor is a stunning showcase bar, "Bar Deco," which serves as the headquarters' beating heart. A multifunctional space, it is at Bar Deco where meetings are held, ideas transpire, meals shared, cocktails poured, and moments celebrated.

"Situating ourselves in the heart of one of the world's most exciting cities allows us to expand access to diverse talent pools and capabilities," said Laura Watt, Executive Vice President, Human Resources, Diageo NA. "With our new space we sought to create an amazing experience for our people, and a place where they could do the best work of their lives, while celebrating life."

Three World Trade Center is part of the revitalized World Trade Center campus, an historic and thoughtful urban renewal project linking some of New York City's most exhilarating neighborhoods and brimming with innovative architecture, renowned public artwork and grand open spaces.

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