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Area Development - Site Selection, Facility Planning and Workforce Development

Colorado-based New Belgium Brewing Expands Production to Asheville, North Carolina

04/10/2012
Colorado-based New Belgium Brewing, the third largest craft brewer in the country, is expanding production to the east coast, locating a 150,000-square-foot, 400,000-barrel, Brewery on 17.5 acres in Asheville, North Carolina.

"After several years of searching we are incredibly excited to have landed in Asheville," said Kim Jordan, CEO and co-founder of New Belgium. "From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we've been looking for in a location for our second brewery."

"Today's announcement by New Belgium will enhance the craft brewery cluster that is growing in North Carolina," said Gov. Bev Perdue. "The jobs and investment the company is committing will be a major boon for the region and for the state.".

New Belgium Brewing, the maker of Fat Tire Amber Ale, plans to create as many as 154 jobs and invest about $175 million over seven years. The project was made possible in part by a $1million grant from the One North Carolina Fund. The state grant will be based on the company creating 130 jobs and making $115 million investment over the five years of the project.

"New Belgium looked all around and chose North Carolina as the location for the company's one brewery east of the Mississippi," Gov. Perdue said. "A big factor in sealing this deal was that company leaders knew they can find a skilled workforce, thanks to our history of investing in education and job training.

"New Belgium will provide a boost to Buncombe County's economy, both in jobs and the tourism the new brewery will help attract," said Sen. Martin Nesbitt, of Asheville. "This kind of major economic development is possible because we have invested in education and transportation, building a workforce and infrastructure that are second to none."

"Buncombe County is quickly becoming a hub for craft brewing," said Rep. Susan Fisher, of Asheville. "Companies like New Belgium are drawn here, not just because of our natural resources, but because of a top notch business climate created through years of forward-looking policies on education and support for business."

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