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Area Development - Site Selection, Facility Planning and Workforce Development

Shade Haven Relocates Manufacturing-Operations To Viroqua, Wisconsin

06/30/2017
Shade Haven, a designer and manufacturer of mobile shade structures for agricultural and commercial applications, is relocating its operations center and production facility to the Food Enterprise Center, 31 miles south of LaCrosse, at 1201 North Main Street in Viroqua, Wisconsin.

"The larger production space at the Enterprise Center will better accommodate our manufacturing processes to fit the growing demand for our mobile shade structures," said Shade Haven CEO Peter Bergquist.

Food Enterprise Center includes a 100,000 square foot Industrial building with loading docks, on 15 acres of flat terrain, with frontage to US Hwy 14/61 and State Hwy 27.

In business since 2012, Shade Haven produces mobile shade structures in sizes up to 40 feet wide that are easily moved anywhere to throw shade where it's needed, when it's needed. Shade Haven expects to be fully operational at its new location by August 1.

According to company officials, adding shade for pastured and rotationally grazed animals reduces the risk of heat stress, increases milk production and fertility, and impacts the even distribution of nutrients that keep a pasture healthy and thriving.

Shade Haven structures have become an integral part of grass-based livestock operations throughout the U.S. and the world, company officials explained. The company has also broadened its market to serve the people industry, providing shade for large groups at events such as trade shows and music festivals.

"We've very excited to help support the growth of this local, successful business. Shade Haven is a great fit with the innovative culture we've established here in our center," noted Susan Noble, Executive Director of Vernon Economic Development Association, which owns and manages the Food Enterprise Center. "We're proud to work with these young engineers to keep their business headquartered in our community."

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