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Is Anyone Loyal Anymore?

Most CEOs know their employees are their companies' most valuable asset and, consequently, they invest time, money, and emotional energy into building an employee-focused workplace. However, they still struggle with long-term retention because employees simply aren't as loyal as they used to be, says the 2007 Management Action Programs (MAP) Quarterly CEO Survey conducted by Vantage Research & Consulting of Valencia, Calif. MAP President and CEO Lee Froschheiser says "there's no quick fix" to this problem, but some proven strategies include an effective on-boarding process, opportunities for employee development, and consistent performance feedback and coaching throughout the year to support the annual review process.


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