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Area Development - Site Selection, Facility Planning and Workforce Development

Serta Simmons Bedding Eyes Combined Headquarters In Doraville, Georgia

06/20/2017
Serta Simmons Bedding, the largest manufacturer and distributor of mattresses in the United States, finalized plans to combine all company locations into a single headquarters location at Assembly in Doraville, Georgia.

The approximately 210,000-square foot facility, which will be built and designed specifically for SSB, will span five acres and feature an Innovation Center and multi-brand showrooms.

According to company officials, Serta and Beautyrest will each have their own separate and distinct spaces on the new campus to maintain brand differentiation. The new campus will house 500 employees, for SSB and its two leading brands, Serta and Beautyrest, starting in early 2019.

"Co-locating SSB's headquarters and our brands on the same campus is an investment in our employees and our company as we continue to expand and strengthen our market leadership," said Michael Traub, SSB CEO.

"An integrated and unified work environment that will foster better collaboration, innovation and teamwork, will better support our growth trajectory. This is what our new location will deliver,” he added.

"We are delighted to welcome Serta Simmons Bedding to Assembly and the Doraville community," said Mayor Donna Pittman of Doraville. "We appreciate their confidence and investment, and we look forward to a long and fruitful partnership."

Holder Properties is the selected developer for the new headquarters and Rule Joy Trammell + Rubio are the lead base building architects. Hendrick and Associates will design the headquarters' interior and JLL serves as the real estate advisor for SSB. Integral is the master developer of Assembly.

"We are thrilled we will be calling Doraville 'home'," said Traub. "SSB is pleased to contribute to the growth and development of the Doraville community and we look forward to further expanding our business and joining our teams together here."

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