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Area Development - Site Selection, Facility Planning and Workforce Development

VIA Motors Establishes Auburn Hills, Michigan, Headquarters-Tech Center

10/27/2022
VIA Motors, a U.S. based all-electric commercial OEM vehicle manufacturer, opened its 98,000-square-foot headquarters and technical center in Auburn Hills, Michigan. The roughly $12.35 million project is expected to create 300 jobs.

The facility will act as a regional hub for the company’s vehicle design and testing, including the development of prototype vehicles.

"Our goal is to provide the best electric work trucks for fleets everywhere, and this facility is critical to achieving that goal," said Bob Purcell, CEO of VIA Motors. "We're excited and proud to partner with the city of Auburn Hills and the State of Michigan, tapping into the region's automotive expertise to help global fleets shift towards a zero emission, commercial electric vehicle future."

The project is being supported by a $2.5 million Michigan Business Development Program performance-based grant from the Michigan Strategic Fund, administered by the Michigan Economic Development Corporation (MEDC).

"Congratulations to the VIA team on your growth and success. We are excited to welcome you to Michigan, and appreciate this vote of confidence in our talented workforce and leadership position in electric vehicle manufacturing," noted Quentin L. Messer, Jr., CEO of MEDC and President and Chair of the MSF Board. "Today represents only the beginning of an exciting relationship with VIA Motors. We are grateful to the Governor, legislators and local officials for their continued support of the Michigan Business Development Program, which has allowed VIA to grow in our state. We're pleased to work with local partners like the Detroit Regional Partnership, Oakland County, and the city of Auburn Hills to bring these high-wage jobs to Southeast Michigan, and we look forward to welcoming more companies like VIA to Michigan."

VIA Motors, currently in a pending transaction with Ideanomics, offers a full portfolio of electric work trucks from classes 2-5 with a variety of configurations. From box trucks and cutaways to stake trucks and walk-in vans, the company provides tailored electric solutions for fleets that meet their needs at costs they can afford.

"We're a region and state of innovators, it's in our DNA. VIA Motors is a high-tech company that's going to be headquartered in the Detroit Region as we continue to deliver cutting-edge automotive and advanced mobility technology to the world. The Detroit Regional Partnership is proud to support the MEDC and Oakland County on this project," added Maureen Donohue Krauss, president and CEO, Detroit Regional Partnership (DRP).

VIA's technical center in Orem, Utah, will continue to operate as an R&D facility and hub for the Western U.S. The two technical centers will support VIA's prototyping, as they finalize their full production manufacturing facility.

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