• Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues


Genera Expands Vonore, Tennessee, Distribution-Production Complex

Genera, a vertically integrated manufacturer of circular, compostable packaging solutions for food and consumer products, retail, and food service, plans to expand production and distribution operations in Vonore, Tennessee. The approximately $350 project is expected to create more than 230 jobs in Monroe County.

The investment will include a 150,000-square-foot expansion to the company’s existing Sustainable Biomaterials Campus.

“Tennessee continues to be an ideal location for Genera to lead the transition to a biobased economy. We’ve developed great long-term partnerships with local landowners, and we’ve built an extremely talented team. Robust financial commitments from our ownership group are enabling us to rapidly scale our manufacturing to meet the needs of our growing customer base,” Genera CEO Ben Mascarello said.

Genera’s products are made from locally grown regenerative grasses, offering consumers sustainable alternatives to plastics with direct benefits to local farms and communities and a significantly lower carbon impact.

“Agriculture is a key driver of our state’s economy and will be further strengthened thanks to Genera’s significant investment. This expansion would not be possible without dedicated community leaders that have taken the necessary steps to attract new business to Vonore and Monroe County, and we are proud to take part in helping bring this project to fruition,” noted TNECD Commissioner Stuart C. McWhorter.

“TVA and Fort Loudoun Electric Cooperative congratulate Genera on its decision to establish operations in Monroe County. Working to attract new job opportunities and investment in the region is fundamental to TVA’s mission of service,” added John Bradley, TVA senior vice president of economic development.

Exclusive Research