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Germany-Based Duravit AG Plans Matane, Quebec, Canada, Ceramic Production Facility

Germany-based Duravit AG, a manufacturer of porcelain bathroom fittings, plans to establish the world's first climate-neutral ceramic production facility in Matane, Québec, Canada. The $90 million project is expected to create 240 jobs.

The facility will manufacture ceramic sanitary ware products such as WCs and washbasins. Operations are scheduled for early 2025.

“We are very proud to act as forerunners in designing a sustainable sanitary industry and to actively face the challenges posed by climate change. At Duravit, we are thereby establishing new standards to implement innovative solutions in a sector characterized by high energy consumption,” Stephan Tahy, CEO of Duravit said.

To support the project, the Government of Canada is providing the business with a repayable contribution of $19 million (EUR 13 million) under CED’s Regional Economic Growth through Innovation (REGI) program. In addition, the Government of Quebec is granting a loan of $11 million (EUR 7.5 million) through the ESSOR program, managed by Investissement Québec as its representative.

"Canada will be the first country in the world to produce carbon-neutral ceramics! Thanks to our homegrown talent, our renewable energy, and our proximity to the market, German business Duravit has chosen Matane for its very first plant in North America. This investment not only aligns with our economic vision for a greener future but will also enable the creation of good jobs in the region, while also strengthening Canada’s position and reputation as a green supplier of choice,” François-Philippe Champagne, Minister of Innovation, Science and Industry noted.

Duravit AG is a leading international manufacturer of designer bathrooms. The company’s product portfolio includes top quality sanitary ceramics, bathroom furniture, bathtubs and shower trays, wellness systems, shower-toilets, faucets, and accessories as well as installation systems.

“Our team is very happy to see this important project happen, establishing a key international player in the Bas-Saint-Laurent region,” added Hubert Bolduc, President, Investissement Québec International. “We have been working with Duravit for several years now to showcase Quebec and the beautiful Matane region. This is the start of a business relationship that we are confident will generate major economic spin-offs for all of Quebec.”

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