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Area Development - Site Selection, Facility Planning and Workforce Development

Fanatics Expands New York City Operations

02/28/2026
Sports merchandise and e-commerce company Fanatics plans to expand its operations in New York City. The $50 million project is expected to create 300 jobs.

The investment will include an additional 95,000 square feet of office space at the company's existing operations center located at 95 Morton Street.

Fanatics Executive Vice President and Chief Financial Officer Glenn H. Schiffman said, “New York City plays an important role in growing our global platform by offering unmatched access to talent and connections across sports and entertainment. From continuing to grow our presence in the city to bringing fans together at events like Fanatics Fest — the world’s #1 fan festival which is returning to the Javits Center for its third year in July, New York is key to how we serve fans around the world.”

The project is being supported by Empire State Development with up to $5 million in performance-based Excelsior Jobs Program tax credits.

“Fanatics’ growth in New York demonstrates the strength of our talent pipeline and the unmatched value of doing business in the Empire State,” noted Empire State Development President, CEO and Commissioner Hope Knight. “Through the Excelsior Jobs Program, we’re proud to support a project that will retain hundreds of existing jobs, create 300 new ones, and deepen New York City’s position as a global center for technology, media, and digital commerce.”

Fanatics, Inc. designs, manufactures, and sells officially licensed fan gear, apparel, and collectibles for professional and collegiate sports leagues and teams worldwide. The company operates online retail platforms, physical stores, and direct-to-consumer services, offering jerseys, hats, teamwear, and personalized products for fans of leagues including the NFL, NBA, MLB, NHL, and major college conferences.

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