• Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues


Unilever Expands Jefferson City, Missouri, Production Operations

Consumer goods company Unilever plans to expand operations in Jefferson City, Missouri. The company plans to invest more than $80 million.

The project will include additional operations capabilities for the production of Liquid I.V., a brand within its Health & Wellbeing business. Liquid I.V. was acquired by Unilever in October 2020. The expansion is scheduled for completion by the end of 2025.

“Unilever has been part of the Jefferson City community for decades, making products for brands like Dove, Vaseline, Axe, SheaMoisture, Nexxus and TRESemmé,” said Michael Whelan, Head of Unilever’s Jefferson City factory. “We’re so happy to be adding the Liquid I.V. brand to that list as we continue investing in the Jefferson City facility.”

The project is being supported by the Missouri Works program, a tool that helps companies expand and retain workers by providing access to capital through withholdings or tax credits for job creation. The company is also receiving assistance from Missouri One Start, a division of the Department of Economic Development. Missouri One Start assists eligible businesses with their recruitment and training needs.

“Unilever’s continued growth in Jefferson City is a testament to our state’s economic strengths and the collaborative efforts of our partners,” noted Michelle Hataway, Acting Director of the Department of Economic Development. “This expansion is an exciting example of a quality employer helping Missourians prosper through ongoing investment and innovation.”

Unilever’s Jefferson City location manufactures liquid hair and body care products that include brands such as Dove, Nexxus, TRESemmé, and Vaseline.

“JCREP has been working closely with the Unilever team and many other partners for the last several months to help this project become a reality,” added Luke Holtschneider, President/CEO of the Jefferson City Regional Economic Partnership. “Unilever has a long and rich history in our community, and today’s announcement reinforces their commitment to the future growth right here in Mid-Missouri.”

Exclusive Research