ExactTarget Invests $1.25 Million To Expand Its Operations Center In Metro Atlanta
ExactTarget, which acquired Atlanta-based business-to-business marketing automation technology provider Pardot in October 2012, will locate its expanded Atlanta operations at Pardot’s existing Buckhead offices on East Paces Ferry Road.
“Our ExactTarget team is united by a passion for innovation, digital marketing and marketing automation,” said Scott Dorsey, chairman and chief executive officer, ExactTarget. "We are very excited to further invest in growing our Pardot team with the tremendous marketing and technology talent in the Atlanta market."
With approximately 1,800 employees worldwide, ExactTarget is a global software company whose digital marketing technology empowers organizations to communicate with their customers through email, mobile, social media, Web and marketing automation, economic development officials said. Through ExactTarget’s suite of digital marketing solutions, marketers can plan, automate, deliver and optimize digital marketing to drive customer engagement, increase sales and improve return on marketing investment.
“Georgia is one of the best places in the world for technology companies to do business,” said Gov. Nathan Deal. “Our mature IT infrastructure, talented workforce and low operating costs give companies such as ExactTarget a great competitive advantage in the marketplace.”
The Georgia Department of Economic Development partnered with Invest Atlanta to help the company locate in Georgia. “ExactTarget is bringing the type of high-paying jobs we need in Atlanta,” said Brian P. McGowan, President and CEO of Invest Atlanta. “The fact Atlanta successfully recruited these new jobs in a competitive environment is a testament to our city's position as a true technology hub that will continue to attract high-tech jobs.”
2023 Top States for Doing Business Meet the Needs of Site Selectors
The Rise of Mid-Size U.S. Cities: The Industrial Development Boom
Front Line: Brownfields Offer Redevelopment Opportunities
2023 Top States Commentary: Top-Ranked States Have What It Takes to Win Mega Projects
37th Annual Corporate Survey: Economic Pressures Exerting Greatest Effect on Decision-Makers
Immigration: A Potential Fix for Labor Shortages?
Workforce Q4 2023
2023 Top States Workforce Development Programs