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Area Development - Site Selection, Facility Planning and Workforce Development

JR Automation Plans Zeeland, Michigan, Operations

09/06/2025
JR Automation, a Hitachi group company, plans to establish operations in Zeeland, Michigan. The $72.8 million project is expected to create 150 jobs.

The investment will include the consolidation of three existing facilities into a global headquarters operations which will include a 40,000-square-foot office building and 210,000-square-foot manufacturing building.

“JR Automation has become a truly global company, and we need a space that meets our needs for hosting customers, showcasing technology, and attracting the best talent,” said Dave DeGraaf, CEO of JR Automation and General Manager of Hitachi Automation Division. “Our new headquarters places us at the heart of a thriving automation and advanced manufacturing cluster that deepens our industry connections and competitive advantages.”

JR Automation focuses on custom-engineered industrial automation systems, providing intelligent manufacturing solutions for industries like automotive, life sciences, and aerospace. The company designs, builds, and implements complex robotic, vision, assembly, and dispensing systems and currently operates 20 manufacturing facilities in North America, Europe, and Asia.

“Time and again, by spending time in-market, we are deepening relationships and we are proving to businesses abroad that Michigan has what it takes to compete for, and win, their investment. I’m proud to be the part of Team Michigan that delivers that message,” noted Quentin L. Messer, Jr., CEO of the MEDC. “JR Automation’s decision to name Zeeland its global headquarters is proof that our ‘Make it in Michigan’ economic development strategy to support our People, cultivate Places, and win Projects of all sizes is resonating globally. While work remains, we are thrilled to see the continued growth and success of JRA and other Japanese here in Michigan and remain committed to earning their investments for years to come.”

“It’s an honor to be in Japan this week, strengthening partnerships between West Michigan’s Lakeshore region and Japan’s smart manufacturing leaders,” added Jennifer Owens, President of Lakeshore Advantage, a local economic development organization in West Michigan. “Hitachi’s investment signals real confidence in our region’s fast-growing smart manufacturing capabilities. We know investment decisions go beyond data—they’re built on relationships and trust. This mission is about building meaningful relationships and a deeper understanding of the people, partnerships, and innovation culture that make West Michigan a smart place to grow. I’m proud to represent a region that’s rapidly emerging as a global hub for smart manufacturing and excited to keep building momentum together.”

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