• Free for qualified executives and consultants to industry

  • Receive quarterly issues of Area Development Magazine and special market report and directory issues


Scout Motors Establishes Novi, Michigan, Research-Development Campus

Scout Motors, a Volkswagen-backed, independent American auto manufacturer, plans to establish a research and development facility in Novi, Michigan. The $11 million project is expected to create 200 jobs in Oakland County.

The project is being supported by a $10 million Michigan Business Development Program performance-based grant, approved by the Michigan Strategic Fund.

“Our new vehicles will honor Scout’s hard-working heritage while injecting fresh American ingenuity to create a new era of iconic all-purpose vehicles,” said Scott Keogh, President and CEO of Scout Motors. “As we design and engineer our vehicles, Michigan is the perfect place to establish our Innovation Center due to its deep automotive roots, continued investment in innovation and ability to attract and train a talented, diverse workforce.”

Oakland County is also providing a $150,000 grant in support of the project.

“We are thrilled to be welcoming Scout Motors to Michigan as we continue to secure our position as the leader in future mobility and electrification. This project represents the kind of R&D investment we continue to put Michigan in a position to win through a Make It in Michigan strategy,” noted Quentin Messer, Jr.,?CEO of the MEDC and President and Chair of the Michigan Strategic Fund. “We are grateful to Governor Whitmer, legislators from both parties, and local officials in Novi, Oakland County and the Detroit region for their continued support for our programs that help make announcements like today’s possible.”

Scout Motors Inc. is an American automotive company operating as an independent subsidiary of Volkswagen Group. The brand was established in 2022 to produce off-road capable electric vehicles. The company is scheduled to begin production at the end of 2026.

Exclusive Research