Fanatics Establishes Aberdeen, Maryland, Distribution Hub
The company will lease an existing facility at 727 Old Philadelphia Road where it plans to make improvements to incorporate material-handling equipment over the next two years.
“Fanatics is excited to open our latest state-of-the-art fulfillment center in Harford County, which will provide a variety of pathways to quickly reach a significant portion of fans with the largest assortment of real-time, high-quality licensed sports merchandise,” said Lonnie Phillips, Fanatics chief customer officer. “We’re excited to be adding jobs to the county and can’t wait to fully immerse ourselves within the local community.”
The new East Coast location builds on Fanatics’ existing nationwide merchandise distribution footprint and will allow the company to access one-third of the U.S. population within an overnight drive, as well as convenience to the Port of Baltimore and BWI Airport to reach global customers with ease, according to state officials.
“We are pleased to welcome Fanatics to Harford County with this significant new distribution center,” said Governor Larry Hogan. “The region has announced several successful distribution and logistics projects over the past year, and we believe Fanatics will continue contributing to this growing sector and help keep Maryland open for business.”
Maryland Department of Commerce worked closely with Harford County Economic Development to assist with the project. Fanatics is eligible for up to $5,000 in workforce training grants annually through Harford County, which will also work with the company on workforce transportation solutions. The company is also eligible for the state’s More Jobs for Marylanders program, as well as the Job Creation Tax Credit.
“Fanatics will be a wonderful addition to Maryland’s business community, and we’re thrilled that they will be using our state’s strategic location and robust logistics and distribution infrastructure to serve their customers,” said Maryland Commerce Secretary Mike Gill. “This is a big win for Maryland, for Harford County, for Fanatics, and for all of the global sports fans they serve.”
Fanatics, Inc. is a global digital sports platform that has offerings including licensed sports merchandise; trading cards and collectibles; digital collectibles & NFT's; and sports betting and iGaming.
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