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Area Development - Site Selection, Facility Planning and Workforce Development

Concept Labs Plans Pleasant Prairie, Wisconsin, Production Operations

10/02/2025
Personal care product manufacturer Concept Labs has established operations in Pleasant Prairie, Wisconsin.

The project will include the consolidation of four facilities into one building, located at 10550 86th Ave. in LakeView Corporate Park, which will house the company’s headquarters as well as manufacturing, quality, and R & D operations.

“Our new facility in Pleasant Prairie represents a key step in our long-term growth strategy and operational objectives,” said Concept Labs CEO Jordan Heifitz. “We were attracted to this location for its highly skilled workforce, strategic central location, and the strong support and commitment from both the county and the state—not only in investing in our future, but also in making us feel at home.”

The Wisconsin Economic Development Corporation (WEDC) is supporting the project with performance-based business tax credits. The amount of credits the company will receive is contingent on meeting capital investment and job creation goals. Additionally, Kenosha Area Business Alliance (KABA) is supporting the project with an award from its High Impact Fund.

“We’re excited to welcome Concept Labs to Wisconsin,” noted Missy Hughes, secretary and CEO of WEDC, the state’s lead economic development agency. “Their decision is another example of businesses recognizing Wisconsin offers the skilled workforce, welcoming communities, and supportive business environment needed to succeed and thrive.”

Concept Labs develops, formulates, manufactures, and packages skin, body and hair care products. The company serves as a contract manufacturer for established brands and startups, offering private label services from concept and R&D to production and packaging.

“We are thrilled to celebrate the grand opening of Concept Labs in southeastern Wisconsin,” added Rebecca Gries, Executive Director of Milwaukee 7. “An innovative company like Concept Labs choosing to relocate its headquarters and manufacturing operations to our region is a testament to our experienced and skilled talent pipeline and our ability to support businesses that are driving innovation and growth in their industry.”

“Concept Labs embodies all of the ideals we look for when recruiting companies to Kenosha County,” commented KABA President Nicole Ryf. “Their family-owned company values their employees, gives back to the community, and manufactures high-quality products. We are thrilled that Concept Labs chose Kenosha County, and we look forward to partnering with them as they continue to grow here.”

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