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British-based Crime Deterrence Firm, SmartWater, Locates North American Headquarters In Fort Lauderdale, Florida

A British-based high-technology company that produces a crime deterrence liquid, SmartWater CSI, LLC, established its North American corporate headquarters in Fort Lauderdale, Florida, with plans to expand to 100 employees by 2014.

SmartWater, whose new offices are located at 110 East Broward Boulevard, Suite 1700, provides an asset protection system in the form of a clear liquid which contains a unique forensic code guaranteed to last a minimum of 5 years. It is applied to items of value, either personal, commercial, and industrial, which are frequently the target of theft. The firm said its non-hazardous patented liquid leaves a long-lasting identifying mark that is invisible except under ultraviolet black light. Law enforcement officials can take the smallest micro-fragment of SmartWater from stolen property and send it to SmartWater's forensic laboratories, where it can be scientifically analyzed to identify the owner. As a result, thieves who make the calculated mistake of targeting SmartWater marked-assets face a far greater risk of successful prosecution.

Logan Pierson, President of SmartWater CSI, LLC commented, "The use of SmartWater can improve the security of businesses in Broward County that are currently experiencing theft, as well as bring peace of mind to local residents. SmartWater provides an effective tool that allows law enforcement to attack the criminal fraternity, and this unlawful group should take notice.

"We invested a great deal of time and research to find the right place to introduce SmartWater, our proven theft deterrent, to the United States," stated Phil Cleary, Founder of SmartWater CSI. "Greater Fort Lauderdale provides us with an expansive area that welcomes cutting-edge technology, a sheriff who is prepared to embrace new technology in the best interest of his constituents, and residents who demand a safe place to live while demonstrating a strong willingness to assist law enforcement to do their job. We appreciate the assistance provided in our site selection process from Enterprise Florida and the Greater Fort Lauderdale Alliance CEO Council."

"SmartWater CSI's decision to locate its North American headquarters in Fort Lauderdale confirms Florida's position as a key international gateway for companies seeking to serve a large and growing market," said Florida Secretary of Commerce Gray Swoope, who serves as president and CEO of Enterprise Florida Inc. "It was Enterprise Florida's U.K. office that initiated this business opportunity for Florida."

Swoope said the incentive to the firm locating in the Sunshine State is "Governor Rick Scott's continuous efforts to cut business taxes and burdensome regulation. These efforts are making Florida the number-one state to start or expand a business and empowering SmartWater CSI and other companies to invest and create jobs here."

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