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Area Development - Site Selection, Facility Planning and Workforce Development

Powernail Company Relocates-Plans Genoa City, Wisconsin, Headquarters

07/19/2023
Powernail Company, a manufacturer of pneumatic nailers and flooring cleats used to install hardwood floors, plans to relocate and establish its headquarters and production operations in Genoa City, Wisconsin. The $5.7 million project is expected to create 39 jobs.

The 40,000-square-foot headquarters and production building is located on 4.5 acres along Williams Road, south of Twin Lakes Road.

“Wisconsin is the perfect location for Powernail,” said Powernail President David Anstett. “There is a long history of manufacturing and a deep talent base to support our long-term goals. We are thrilled to be growing our company in a production-friendly state like Wisconsin.”

Wisconsin Economic Development Corporation (WEDC) is supporting the project by authorizing up to $400,000 in state income tax credits over the next three years. The actual amount of tax credits Powernail will receive is contingent on the number of jobs created and the capital invested in the project.

“Wisconsin is pleased to welcome Powernail, an innovative, family-owned manufacturer to our state,” noted Missy Hughes, secretary and CEO of the Wisconsin Economic Development Corporation, the state’s lead economic development organization. “Our skilled manufacturing workforce will help ensure Powernail’s success here. It’s a win for the region and a win for Wisconsin.”

The Village of Genoa City is also supporting this project through its Business Tax Incentive Program, which includes a 4-year tiered reimbursement to Powernail for the Village portion of real property taxes.

“Powernail is a valued addition to our growing roster of manufacturers in southeastern Wisconsin,” added M7 Executive Director Jim Paetsch. “We continue to attract corporate investment at a significant clip. Companies like Powernail are driving prosperity across our entire region.”

Powernail is the industry leader for pneumatic Powernailers and Powercleats nails used in hardwood flooring installations. Powernailers are used for professional installation of Tongue & Groove hardwood flooring and sub-flooring for both residential and sport floor construction.

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